EQUALITY, DIVERSITY, AND INCLUSION

We put equality, diversity, and inclusion at the heart of our business, seeking to promote fair employment procedures and practices to ensure equal opportunities for all. We encourage individual expression in our workplace and are committed to creating an inclusive environment where everyone feels they can contribute.

We are looking for an experienced Digital Marketing Manager to form part of our marketing function and expanding Campaign and Engagement team. The role reports to the Campaign and Engagement Manager, and will work very closely with the Social Media Executive and Campaign Activation Executive.
This is a very varied role, stretching from helping to manage our regions use of our martech stack, developing digital marketing plans, and driving digital marketing excellence across the function, through to being exceptionally hands-on with the day-to-day delivery of tasks. The role will be a critical integrator across the function, working closely as a team with the Social Media Executive and Campaign Activation Executive to ensure all digital channels and tools are fully leveraged, in particular across our website, social media channels and marketing automation platform. You will also grow and deepen our available client data and develop robust data management approaches, as well as using your love of data and analytics to drive data-led actions and recommendations to improve marketing impact.

Key responsibilities and duties include:

• Development and delivery of broad suite of digital activation tactics for campaigns, events and marketing activities, ensuring effective omni-channel use of all relevant digital channels and platforms
• Work closely with the Campaign and Engagement Manager and Campaign Activation Executive to deliver best practice use of our marketing automation platform across email, sms, landing pages and personalised journeys to nurture audiences and deliver conversions
• Use a variety of campaign and audience data during campaigns and activations to pivot approaches and further refine and optimise
• Use digital tools to support the Campaign and Engagement Manager by undertaking audience, competitor and topic-related research to inform campaigns, helping to define audience segmentation and personas, and use of client and contact data
• Where needed and during busy periods, provide hands-on support for the delivery of social media and website tasks
• Overall management of our region’s martech stack, leading on major developments and initiatives, and driving the region’s use of key digital channels and tools
• Growing our client database to expand the reach of our campaigns and deepening data on our clients to support meaningful personalisation
• Developing and following robust approaches to ensure careful management and responsible use of our client data and representing the regional function with regards to Group-led data initiatives, such as our forthcoming CRM change
• Work closely with our content team to help shape and optimise content for digital channels, ensuring full omni-channel approaches are adopted for priority content activities and providing ongoing optimisation and re-use of core content, as well as bringing fresh ideas to the content team
• Develop market-focused nurturing strategies targeted at our engaged audiences, that deliver a cadence of timely and relevant communications
• Develop our functions approach to gathering and using analytics from across our digital channels and tools, including inputs from the Social Media Executive and Campaign Activation Executive, to produce regular reporting on the impact and effectiveness of campaigns and marketing activities
• Work closely with appropriate individuals in the Group marketing team, particularly those involved with engagement, automation, website and social media activities, to provide input, implement best practice approaches, and support any Group-led initiatives into the region