Global Brand Director, Culture Marketing

at  LEGO

GLOBAL BRAND DIRECTOR OF CULTURE MARKETING

Are you a creative visionary who thrives on making brands culturally relevant on a global scale? Do you have a passion for integrating play and culture to shape the future of one of the world’s most beloved brands?
If you’re passionate about blending culture, play, and brand impact—and thrive in both high-level vision and hands-on execution—this role could be your next adventure. Lead our cultural marketing initiatives to inspire connection and elevate play as a global platform!

The Global Brand team plays a key role in shaping our brand worldwide, crafting and delivering impactful narratives that resonate locally to ensure lasting relevance for the future.

• Lead the development and implementation of a unified cultural vision and strategy across brand, product, communication, and key channels.
• Ideate and develop outstanding cultural marketing opportunities, leading project teams and initiatives across functions and channels.
• Drive long-term brand relevance by establishing culture marketing concepts and encouraging organizational adoption of new ideas.
• Manage internal culture marketing council to ensure alignment, visibility, and integration of culture strategies across the organization.
• Collaborate with teams across licensing, partnerships, markets, and channels to build impactful brand moments and support a unified brand narrative.
• Establish and track culture marketing standards, success metrics, and partnerships to support and extend the brand’s cultural integration and influence.