WELCOME TO PERFETTI

A great place to work in an environment where there is a lot of room for the people element, focus for your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti! Perfetti van Melle is one of the world’s largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

ABOUT THE OPPORTUNITY

For our Global Marketing team based in Amsterdam Schiphol, we’re looking for a Global Brand Manager to work on one of PVM’s most iconic brands — Chupa Chups! In this role, you’ll collaborate with the Global Senior Brand Manager and Marketing Manager to drive incremental growth for the brand by developing new products and successfully bringing them to market. You’ll work closely with local teams and operating companies to translate Group initiatives into local commercial success, with a primary focus on European markets.

• Contribute to the development of the category under management and brand activation plans on an annual basis.
• Responsible for international new product development beginning with product brief through to launch (working with all relevant Departments of the Company). Focus is on profitable and scalable NPD’s that are on brand and category strategy.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Collaborate with local marketing teams to translate global NPD’s, brand positioning and category expertise to local commercial execution.
• Create strong working relationships with cross functional Group level partners to facilitate development and execution of Global brand and category strategic vision.
• Support Communication development for assigned projects working with internal teams including Digital Marketing, Brand owners as well as with outside agencies.
• Provide compelling sales stories, in cooperation with Group Sales Trade Marketing, for NPD’s under management so as to drive scale and wide acceptance of NPD’s at the local market level.
• Gather, analyse and share relevant business, market, brand and product information which could lead to new business opportunities.