WELCOME TO PERFETTI

A great place to work in an environment where there is a lot of room for the people element, focus for your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti! Perfetti van Melle is one of the world’s largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

ABOUT THE ROLE

Our Group Marketing team is looking for a Brand Manager for our Mentos Gum Global team. The Global Brand Manager works together with the Senior Brand Manager and Marketing Manager on driving incremental growth for the Mentos Gum brand by developing new products and bringing them to the market. In this role you work closely with the local teams and local operating companies to translate Group initiatives to local commercial success. The geographical scope is global.

YOUR RESPONSIBILITIES:

• Contribute to the development of the category under management and brand innovation plans.
• Be responsible for international new product development beginning with product brief through to launch and working closely with Group R&D, Group Packaging, Group Finance, Group Regulatory, Design agency. Focus is on profitable and scalable NPD’s that are in line with brand and category strategy.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Collaborate with local marketing teams to translate global NPD’s, brand positioning and category expertise to local commercial execution.
• Create strong working relationships with cross functional Group level partners to facilitate development and execution of Global brand and category strategic vision.
• Support Product Design development for assigned projects working with internal agency.
• Provide compelling sales stories, in cooperation with Group Sales Trade Marketing, for NPD’s under management so as to drive scale and wide acceptance of NPD’s at the local market level.
• Gather, analyse and share relevant business, market, brand and product information which could lead to new business opportunities.
• Work closely with assigned markets to execute and implement the overall Refreshment strategy.