GLOBAL BRAND MARKETING MANAGER at Dr Martens
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

22 Jul, 25

Salary

0.0

Posted On

23 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

THE STUFF THAT SETS YOU APART

Put simply, for this role the key things we’re looking for are:

  • Experience in a similar role in fashion/sports/footwear with a proven track record of campaign planning, brief writing and execution.
  • Ability to manage multiple product stories and projects at once with high attention to detail.
  • Excellent project management skills
  • Strong collaborator with positive and proactive attitude
  • A strategic & analytical mindset with an interest in data and the ability to work from strategy to execution.
  • Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.
  • Sound competitor knowledge, you know what the drivers of brand love are and how to balance this through commercial communications.
Responsibilities

As our Global Brand Marketing Manager, you will be responsible for:

  • Strategy & Planning - leveraging insights & data to develop holistic marketing & communications plans that drive brand & business goals.
  • Brief Creation – support from ideation to execution of brief writing and integrated strategy development with both Creative & Channel Leads.
  • Budget Management – Plan and maintain the budget and ensure projects are executed within agreed amounts, raising POs and collaboration with Production teams.
  • Cross Functional Alignment - Act as brand lead for dedicated concepts aligning calendars & activation focus to ensure maximum impact and minimum overlap across Global & Regional Stakeholders.
  • Agency Management - Responsible for the execution of campaign briefings and creation
  • Calendar – Maintain and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
  • Toolkit creation and Activation - Lead the planning, creation and delivery of global brand/product campaigns for implementation into Region and Channels with ONE brand voice.
  • Relationship and Collaboration - Be perceived as the go-to trusted partner and the glue for Product, Key Markets and Channels.
  • Manage support the development of Brand Marketing Coordinato

Put simply, for this role the key things we’re looking for are:

  • Experience in a similar role in fashion/sports/footwear with a proven track record of campaign planning, brief writing and execution.
  • Ability to manage multiple product stories and projects at once with high attention to detail.
  • Excellent project management skills
  • Strong collaborator with positive and proactive attitude
  • A strategic & analytical mindset with an interest in data and the ability to work from strategy to execution.
  • Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.
  • Sound competitor knowledge, you know what the drivers of brand love are and how to balance this through commercial communications
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