Global Campaign Activation Specialist Sportstyle at Salomon

Paris, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

11 May, 26

Salary

0.0

Posted On

10 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Strategy, Campaign Activation, 360° Marketing, Cross-functional Leadership, Agency Management, KPI Definition, Consumer Insights, Campaign Planning, Asset Briefing, Budget Tracking, Performance Monitoring, Stakeholder Alignment, Influencer Marketing, Digital Activation, Retail Activation, CRM

Industry

Spectator Sports

Description

Company Description Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson. “The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports. Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all. Salomon is headquartered in Annecy, France. Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson. Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports. Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. Salomon s’engage de manière responsable pour l’outdoor au travers de son programme de développement durable. La diversité est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons à créer un environnement accessible à tous. Le siège de Salomon est basé à Annecy (74), France. Job Description We are seeking a Global Campaign Activation Specialist Sportstyle to drive the end-to-end strategy, planning, and execution of Salomon’s global sportstyle campaigns. In this strategic and hands-on role, you will bridge the gap between creative concepts and real-world activation, ensuring seamless deployment across all consumer touchpoints: digital, retail, events, PR, influence, CRM, and paid media. Thriving in a fast-paced, international environment, you will lead cross-functional squads and agency partners to turn ideas into impactful, data-driven brand experiences deeply rooted in sportswear culture. Your Main Missions: Campaign Strategy & Activation • Develop 360° campaign activations aligned with seasonal marketing objectives. • Build touchpoint activation plans and integrated toolboxes across in-store, digital, PR, influence, CRM, events, and paid media. • Lead cross-functional activation squads (internal experts, agencies, partners) to execute integrated campaign plans. • Define clear KPIs per touchpoint and ensure alignment with overall campaign goals. • Leverage consumer insights, trends, and sportswear culture to propose innovative activation ideas. Campaign Planning & Execution • Build detailed campaign rollout plans, including day-by-day launch timelines and asset delivery schedules. • Brief asset creation for all touchpoints, ensuring timely delivery of integrated marketing toolboxes. • Coordinate global campaign elements such as contests, events, and influencer collaborations. • Maintain close collaboration with the Concept Marketing team from ideation to activation. • Manage relationships with external agencies (PR, events, content creators) from briefing to execution and feedback. Campaign Deployment & Performance • Ensure regional and local deployment of campaigns in line with official campaign gates and guidelines. • Track marketing plans and budgets at global, regional, and local levels. • Monitor and report campaign performance, extracting insights to optimize future activations. • Build strong relationships with regional and local teams, balancing global consistency with local adaptation. • Present activation plans at campaign gates to secure stakeholder alignment and approval. Always-On Content & Engagement • Coordinate editorial and always-on content to fuel social media and digital platforms outside of campaign peaks. (leveraging athletes, races, events, influencer/ambassador content) • Identify opportunities to repurpose campaign assets for extended engagement and brand storytelling. Nous recherchons un(e) Global Campaign Activation Specialist – Sportstyle (F/H) pour piloter de bout en bout la stratégie, la planification et l’exécution des campagnes globales sportstyle de Salomon. Dans ce rôle stratégique et opérationnel, vous ferez le lien entre les concepts créatifs et leur exécution terrain, en garantissant un déploiement fluide et cohérent sur l’ensemble des points de contact consommateurs. Vous évoluerez dans un environnement international et dynamique, en pilotant des équipes transverses et des partenaires afin de transformer les idées en expériences de marque fortes, ancrées dans la culture sportswear. Vos principales missions : • Définir et activer des campagnes 360° alignées avec les objectifs marketing saisonniers. • Construire les plans d’activation et toolboxes par point de contact (retail, digital, RP, influence, CRM, événements, paid media). • Piloter des squads transverses (équipes internes, agences, partenaires). • Définir des KPIs clairs par point de contact et garantir leur alignement global. • Exploiter les insights consommateurs et tendances culturelles pour proposer des activations innovantes. • Construire les plans de déploiement détaillés (timelines, livrables, assets). • Briefer et coordonner la production des contenus. • Gérer les relations avec les agences externes. • Assurer le déploiement sur les marchés dans le respect des guidelines globales. • Suivre les budgets, la performance et partager les recommandations. • Développer les contenus always-on et opportunités de storytelling prolongé. Qualifications What We’re Looking For: • Minimum 6 years of experience in Marketing & Communication, ideally in the sportswear industry. • Proven expertise in 360° marketing activation and deployment. • Strong knowledge of sportswear culture and communities. • Solid experience in influencer marketing and agency management. • Excellent presentation and public-speaking skills. • Ability to autonomously lead and execute complex projects efficiently. • Strong analytical and synthesis skills with a clear “so what / what’s next” mindset. • Proactive planner, able to manage multiple projects across several seasons simultaneously. • Fluent in English; another language is a plus. • Strong command of Microsoft Office tools. Transversal Competencies • Creativity and innovation. • Results and output orientation. • Ability to collaborate and influence in a global matrix organization. • Change leadership and adaptability. • Strong professional commitment. • Integrity, trust, and respect for confidentiality. Profil recherché : • Minimum 6 ans d’expérience en marketing et communication, idéalement dans l’industrie sportswear. • Expertise confirmée en activation marketing 360°. • Excellente connaissance de la culture et des communautés sportswear. • Expérience en marketing d’influence et en gestion d’agences. • Excellentes compétences en présentation et en prise de parole. • Capacité à piloter des projets complexes de manière autonome et transverse. • Solides compétences analytiques et de synthèse, orientées recommandations. • Anglais courant requis ; une autre langue est un plus. Additional Information What We Offer: • A strategic role at the heart of Salomon’s global sportstyle marketing strategy. • Strong exposure to global brand teams, markets, and creative partners. • A dynamic, creative, and international working environment. • Position based in Paris, France. 🎯 Ready to turn bold ideas into powerful sportstyle activations? Apply now and join the adventure. Ce que nous offrons : • Un rôle stratégique au cœur de la stratégie marketing sportstyle globale de Salomon. • Une forte exposition aux équipes globales, marchés et partenaires créatifs. • Un environnement de travail international, dynamique et créatif. • Poste basé à Paris. 🎯 Prêt(e) à transformer des idées ambitieuses en activations sportstyle impactantes ? Postulez dès maintenant et rejoignez l’aventure. Department: Brand Marketing

Responsibilities

This role is responsible for driving the end-to-end strategy, planning, and execution of Salomon’s global sportstyle campaigns across all consumer touchpoints, including digital, retail, events, and paid media. The specialist will lead cross-functional teams and agencies to convert creative concepts into impactful, data-driven brand experiences rooted in sportswear culture.