ABOUT US

Pawomics is pioneering microbiome and genomics solutions to improve companion animal health. With deep scientific roots in North America and rapidly growing demand in Asia-Pacific, we are building a global brand at the intersection of science, wellness, and lifestyle.
Our mission: “Keep Pets Healthy, Inside and Out.”

QUALIFICATIONS

• Proven experience leading brand and marketing at a global scale (experience at lululemon, Arc’teryx, Aritzia, or comparable Vancouver-rooted brand strongly preferred).
• 5+ years in creative, brand, or marketing leadership with international scope.
• Strong portfolio of lifestyle brand storytelling and consumer engagement.
• Experience bridging Western branding aesthetics with Asia-Pacific market sensibilities.
• Multilingual (Mandarin, Korean, or Japanese) an asset.
• Willingness to travel internationally and work across cultures.

ROLE OVERVIEW

We are seeking a Global Creative Marketing Director to lead Pawomics’ brand identity and global expansion. This role blends creative vision and marketing execution to scale Pawomics into a trusted lifestyle-science brand worldwide.
We are especially interested in candidates who have invovled in building global brands rooted in Vancouver—such as lululemon, Arc’teryx, Aritzia, or comparable consumer wellness/retail brands—and who can translate that experience into shaping Pawomics as the next global pet health leader.

KEY RESPONSIBILITIES

• Creative Direction
• Define and evolve Pawomics’ global brand identity, ensuring a premium yet science-backed image.
• Oversee design, packaging, digital channels, and storytelling for consistency and impact.
• Translate complex microbiome science into compelling, lifestyle-driven messaging.
• Global Marketing Leadership
• Build and execute go-to-market strategies across Europe and Asia-Pacific.
• Leverage Pawomics’ North American credibility to accelerate brand trust in Europe and Asia-Pacific.
• Lead digital, retail, and influencer campaigns to drive awareness and sales.
• Represent Pawomics at international trade shows and industry events.
• Growth & Partnerships
• Cultivate relationships with distributors, retailers, and veterinary networks.
• Identify and launch regional campaigns that balance North American science with Asian consumer culture.
• Deliver measurable growth in sales and brand recognition globally.