Global Data & Analytics Engagement Manager, EssenceMediacom – Worldwide, London
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Sony.
Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.
Reports to: Global Data & Analytics Director

The Global Data & Analytics Engagement Manager covers two major areas.

• Global Marketing/ Media Mix Modeling (MMM) Program Manager within WPP. This includes coordinating within scoped market teams across US, LATAM, APAC, Europe and all segments, ensuring adherence to established processes, and driving the timely delivery of high-quality data for analysis and decision-making. This role is crucial for delivering our brilliant basics and making sure we have a critical tool that allows us to make data informed decisions when it comes to media $ planning and optimization.
• Driving data provision and engagement for mAllocate, our brand budgeting tool, across our 70 markets. This includes working with tool experts and support them in the yearly calibration process by being the person who is connected to our people on the ground.

As part of the global Data & Analytics Team, you will help contribute global agenda and demonstrate the value that our global network provides to our client.