Global Demand Generation Manager, CCCT

at  Thermo Fisher Scientific

JOB DESCRIPTION

Are you seeking an exciting chance to create a significant impact in the field of Marketing? Thermo Fisher Scientific Inc., a world-class leader in scientific research and innovation, is searching for an individual with outstanding work behaviors and ambition to join our team as a Global Demand Generation Manager. This is an excellent chance to collaborate with a globally recognized company and contribute to our mission of enabling our customers to make the world healthier, cleaner, and safer.
As the Global Demand Generation Manager, you will play a crucial role in driving the success of our marketing initiatives! Your primary responsibility will be to develop and implement comprehensive demand generation strategies to generate high-quality leads and increase brand awareness for the Cell Culture Cell Therapy (CCCT) business. In addition, the Demand Generation Manager will support the Biologicals and Chemicals Division (BCD) by analyzing demand programs, making recommendations, and working on projects as needed. You will collaborate closely with cross-functional teams to build detailed marketing campaigns and ensure their successful execution. This is a hands-on role that requires validated experience in demand generation, marketing automation, and lead nurturing.

• Develop and implement global demand generation strategies to drive pipeline growth and revenue.
• Collaborate with cross-functional teams, including global market development, regional market development, sales, data analytics, and digital marketing, to build and implement icoordinatedmarketing campaigns.
• Use marketing automation tools and CRM systems to run and optimize lead generation and nurturing processes.
• Analyze customer data, market trends and historical tactic performance to identify target audiences and personalize marketing efforts.
• Work closely with commercial teams to provide insights and recommendations based on data analysis, enabling them to successfully connect with prospects and customers to win business.
• Supervise and report on campaign performance, making data-driven decisions to optimize marketing efforts and achieve critical metrics.
• Own the demand generation budget, ensuring effective allocation of resources to improve return on investment.
• Stay up-to-date with industry trends and best practices to continuously improve demand generation strategies and tactics.