Global Director Integrated Brand Marketing – Midscale & Economy Brands (F/M at Fairmont St Andrews Scotland

Issy-les-Moulineaux, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

24 Aug, 26

Salary

0.0

Posted On

26 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Integrated Campaigns, Strategic Thinking, Storytelling, Project Management, Agency Management, Stakeholder Management, B2B Communication, AI Content Creation, Cross-functional Collaboration, Campaign Development, English Fluency, French Fluency

Industry

Hospitality

Description

Company Description 🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux. This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc. Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world. Job Description 1. Campaign Development & Integration Translate brand strategies into clear campaign narratives & frameworks Lead the development and launch of new campaigns Promote the use of AI solutions for content creation and localisation 2. Campaign Continuity & Amplification Contribute to the rollout & amplification of key campaigns across regions Ensure consistency of messaging and assets across regions Ensure alignment on timelines, assets’ list, and priorities 3. Cross-Functional Alignment Ensure clear communication and alignment across stakeholders : Brand teams, Full-Funnel teams, Regions, All Accor and Publicis Facilitate collaboration in a matrix organization 4. B2B Communication Support Support Sales teams on B2B communication topics Help identify needs & contribute to relevant creative asset development Fixed term contract for a maternity leave (7 months starting in June) Qualifications Master’s degree in Marketing, Communications, Business, or equivalent discipline. 8 to 12 years of international marketing experience with experience in brand marketing / integrated campaigns Hospitality experience as a plus Strong strategic thinking, storytelling and project management skills Experience managing external agencies Strong communication and stakeholder management in a Global & cross-functional environments Fluent in English & French Additional Information 💡 Why join us? And what are our commitments? To the world Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects. To your career We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image. Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day. Concretely, at Accor: Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib. And also, ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide. Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization. A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities. Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride. Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale. Meal vouchers with a face value of €11. A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents. Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib. Your talent and motivation are our only selection criteria. We value the richness of diverse nationalities, personalities, and professional backgrounds. We know how to adapt to the specific needs of our employees, particularly those with disabilities. We encourage all applications, without distinction of gender, so dare to apply! For us, recruitment is above all a story of encounters. Does this role appeal to you? Apply, and we will offer you: An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you, One or more interviews with managers and team members, For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations. A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits. Personalized feedback. Job-Category: Sales & Marketing Job Type: Temporary

Responsibilities

Lead the development and integration of brand campaign narratives and frameworks for midscale and economy brands. Ensure global consistency in messaging and assets while aligning stakeholders across regions and cross-functional teams.