Global Field Marketing Manager at Basis Technologies

Addison, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Jun, 26

Salary

0.0

Posted On

27 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Strategy, Pipeline Generation, Event Execution, Vendor Coordination, Sales Alignment, Demand Generation, Account-Based Marketing, Stakeholder Management, Salesforce, Pardot, Marketing Automation, Data Analysis, Reporting, Executive Engagement, Field Marketing, Sponsorship Management

Industry

Information Technology & Services

Description

ABOUT THE ROLE At Basis Technologies, we don't just show up at events — we build programmes that move deals forward. As our Global Field Marketing Manager, you'll own the events and ecosystem engine that converts executive engagement into high-intent pipeline. This is a role for someone who thrives on building. You'll design and execute event strategies across SAP ecosystem conferences, industry sponsorships, executive dinners, roundtables, and regional field programmes — and you'll be relentless about ensuring every activity maps directly to pipeline creation and deal acceleration. You'll work closely with Sales leadership, BDR teams, and the broader Demand Generation function, sitting at the heart of how we bring our Intelligent Change Management (ICM) narrative to life inside the SAP ecosystem. WHAT YOU'LL DO EVENT STRATEGY & PIPELINE GENERATION Own the global event marketing strategy across SAP ecosystem conferences, industry events, executive dinners, roundtables, and regional SAP user group events Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence Partner with Sales leadership to align event strategy directly to target accounts and open opportunities END-TO-END EVENT EXECUTION Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities Drive attendee engagement programmes that create real executive conversations and BDR pipeline opportunities PIPELINE ALIGNMENT & OPPORTUNITY ACCELERATION Collaborate with the Global Demand Generation Manager and BDR teams to identify and prioritise target accounts for each event Coordinate executive meetings and networking opportunities that support opportunity progression Track and report event-generated SQAs, opportunities, and pipeline impact through Salesforce PERFORMANCE & MARKET INTELLIGENCE Analyse event performance across SQA generation, opportunity creation, pipeline ROI, and engagement quality Apply a test-and-learn mindset — bring data, iterate, and continuously improve the programme Act as a steward of the ICM narrative within the SAP ecosystem; stay ahead of event trends and competitor positioning WHAT WE'RE LOOKING FOR EXPERIENCE 4+ years in field marketing, event marketing, or demand generation within B2B SaaS or enterprise technology A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data Experience partnering closely with Sales teams on account-based marketing and opportunity development Proven ability to manage global conferences and complex, multi-stakeholder event programmes Comfortable in fast-moving scale-up environments where priorities shift and autonomy is expected TECHNICAL SKILLS Strong event management and vendor coordination capability Proficiency with Salesforce and Pardot (or equivalent marketing automation) Data-driven approach to measuring and reporting on marketing performance PROFESSIONAL ATTRIBUTES Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C-suite Highly organised with the ability to manage multiple events and priorities simultaneously Collaborative by nature; thrives in a cross-functional team environment Growth mindset — you experiment, learn fast, and iterate without being asked ABOUT BASIS TECHNOLOGIES We enable every SAP-run business to manage change intelligently — no matter how complex their technology landscape. Our Intelligent Change Management (ICM) solutions harness the collective intelligence of the SAP community to help business and technology change teams explore, plan, and execute their most critical business change imperatives. For over 25 years, we've equipped, liberated, and championed SAP change heroes at global leaders including Kimberly-Clark, 3M, and Vistaprint. We've been officially named one of the UK's Best Workplaces by Great Place to Work® for three consecutive years. We're scaling from 130+ employees with real purpose — and this is an exciting moment to join. WHY JOIN US Our US benefits package is built to protect your health, support your finances, and give you the flexibility to do your best work — wherever that is. FINANCIAL Competitive base salary and annual company bonus 401(k) retirement plan with 6% company match HEALTH & PROTECTION Medical, Dental and Vision insurance Health Savings Account (HSA) with company bi-monthly contributions Flexible Spending Account (FSA) Short-term and long-term disability insurance Life and AD+D (Accidental Death and Dismemberment) insurance Employee Assistance Programme — confidential 24/7 support for employees and household members TIME & FLEXIBILITY 15 days PTO, increasing by 1 day per year up to 20 days Global Flexibility — work abroad for up to one month per year Remote Hybrid working Enhanced Parental Leave 1 paid Volunteer Day per year GROWTH & COMMUNITY Annual Learning and Development budget 10 qualified Mental Health First Aiders across the company Employee referral bonus programme Basis Technologies is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of age, disability, gender identity, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Responsibilities

The manager will own the global event marketing strategy across various events like SAP conferences and executive dinners, ensuring all activities directly map to pipeline creation and deal acceleration. This involves leading the end-to-end event lifecycle from strategy and logistics to post-event reporting and performance analysis.