DESCRIPTION

This position is ideal for experienced marketing professionals to join the Global GP Portfolio team as a Director, Global GP Portfolio, leading the upstream and downstream marketing strategies for the General Practitioner (GP) category. Partnering with cross-functional teams, you’ll drive market segmentation, customer profiling, and strategic growth initiatives, while also leading global marketing campaigns and materials to support regional execution. This role is critical in shaping the company’s success in the GP dental segment and ensuring global market leadership.

DISCOVER ALIGN:

At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace diversity and nurture employee well-being?

• Support the GP Product portfolio in defining and executing the global strategy.
• Working with regional teams to align on business priorities.
• Conduct market segmentation and customer profiling to identify opportunities for category growth.
• Develop and implement strategic initiatives to drive adoption and expansion of the GP category.
• Lead the creation of global marketing materials, messaging, and toolkits for regional adaptation.
• Partner with regional marketing teams to ensure alignment and execution of global campaigns.
• Work with global product managers and professional marketing teams to influence product roadmaps and go-to-market strategies.
• Develop and track KPIs to measure success and optimize marketing efforts.
• Collaborate with key opinion leaders (KOLs) and professional organizations to drive thought leadership and education.