PICTURE YOURSELF AT PEGA:

We are seeking a strategic Global Head of Brand to lead our brand marketing initiatives as a growth catalyst, driving measurable brand outcomes while navigating organizational transformation. This role has evolved beyond traditional brand management to encompass change leadership, technological integration, and data-driven decision making.

• Develop and execute comprehensive brand growth strategies aligned with company objectives
• Lead cross-functional teams through digital transformation initiatives and AI integration
• Drive measurable brand performance outcomes using advanced analytics and attribution modeling
• Navigate and champion organizational change management processes across marketing functions
• Integrate AI-enhanced marketing strategies into brand positioning and customer engagement
• Collaborate with agencies and external partners on strategic brand campaigns and creative direction
• Establish brand governance frameworks and ensure consistent brand experience across all touchpoints