Global Head of Digital Marketing & Content at FactSet Research Systems
New York, New York, USA -
Full Time


Start Date

Immediate

Expiry Date

09 Nov, 25

Salary

200000.0

Posted On

09 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Ux, Lead Generation, It, Personalization, Analytics, Seo, Content Strategy, Design

Industry

Marketing/Advertising/Sales

Description

FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access
to financial data and analytics that investors use to make crucial decisions.
At FactSet, our values are the foundation of everything we do. They express how we act and operate , serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.
Global Marketing at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.
The Director, Digital Client Experience is responsible for o versight and execution of our end-to-end digital marketing and demand generation strategy—including websites, SEO, SEM, AI, content strategy, paid social, content marketing, analytics, and reporting—to drive measurable growth, high-quality leads, and increased pipeline contribution. This is a highly collaborative role, where you will work with senior leadership and business stakeholders as well as functional teams across Marketing & Communications to understand short and long-term ASV goals and execute a digital strategy focused on enhancing FactSet’s presence and managing the stages of the digital sales funnel.
Working Locations: New York City | Boston | Norwalk, CT | London
Working Environment: Hybrid

WEBSITE LEADERSHIP & DIGITAL EXPERIENCE

  • Own the global website strategy and execution, including roadmap, UX, design, content, analytics, SEO testing, and personalization, ensuring it is optimized for lead generation, engagement, and performance.
  • Implement and optimize AI-driven features, personalization, live chat, and interactive content to improve engagement and conversion rates.
  • Oversee website analytics and SEO, continuously refining the site experience, content strategy, and conversion flow.
Responsibilities

Loading...