ABOUT THE TEAM

The Demand Generation team has the potential to be a key growth driver at Miro. Today, its scope and impact are evolving, with a growing focus on building scalable programs across the full customer journey – from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership, structure, and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation.
Partnering closely with sales, product marketing, marketing operations, and analytics, the team is responsible for defining and delivering integrated campaigns that create and capture demand – converting it into qualified pipeline and revenue.

ABOUT THE ROLE

As Head of Demand Generation, you will be a key stakeholder in driving Miro’s global pipeline generation strategy and execution. You will define the vision, scope, and structure of the function, and lead a team focused on delivering scalable, measurable growth across both net-new and expansion audiences, in close partnership with GTM teams.
You will oversee core demand programs including LinkedIn campaigns, content syndication, and ABM execution. You’ll collaborate closely with Sales to improve outbound effectiveness, and work alongside marketing and sales operations to ensure targeting, lead scoring, and funnel mechanics are optimized for conversion and scale.
This is a senior, cross-functional leadership role that combines data-driven strategy, operational rigor, and hands-on execution. Your work will directly impact pipeline creation, sales productivity, and Miro’s revenue growth.

WHAT YOU’LL DO

• Define and lead Miro’s global demand generation strategy across new logo and expansion audiences
• Build and manage a high-performing team and agency partners across campaign execution, ABM, and content syndication
• Own strategy and execution for LinkedIn campaigns, ABM programs, and targeted syndication
• Collaborate with Sales to enhance outbound strategy, messaging, and follow-up flows
• Partner with performance marketing, lifecycle, and content to align programs and drive pipeline growth
• Improve MQL/PQL scoring frameworks and qualification models in collaboration with Sales and Analytics
• Establish integrated funnel reporting and diagnostics to guide investment and improve conversion
• Guide content and creative efforts in partnership with brand and creative strategy teams
• Define and monitor KPIs across pipeline generation and funnel health, with a focus on scalability and revenue impact