At Vio.com, we believe travel should be effortless, inspiring, and fair. As one of the world’s fastest-growing travel tech platforms, we help millions of users compare prices across 100+ booking sites to find the perfect stay at the best price, globally. Operating in over 100 markets, we are on a mission to reshape the way people discover and book accommodation through technology, transparency, and trust.
Now, we’re building a category-defining brand and performance engine for the next decade of travel. That’s where you come in.

WHY JOIN US NOW?

• We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;
• The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 2.5 million installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;
• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;
• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.
  Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

THE ROLE

As Head of Paid Media & Acquisition, you’ll lead the strategy, execution, and evolution of Vio’s global growth engine, across the entire customer journey.
This isn’t a classic performance marketing job. You’ll be responsible for designing and scaling an integrated, full-funnel acquisition model that combines demand capture (e.g. SEM, Direct response channels, ASA, SEO) and demand creation (TV, CTV, programmatic display / video, influencer amplification, and more). You’ll operate at the intersection of data, media, creativity, and automation, embedding AI across planning, bidding, and measurement.
You’ll work hand-in-hand with product, CRM, analytics, and content teams to orchestrate unified, ROI-positive growth across short- and long-term horizons.
This role is ideal for a strategic builder ready to challenge legacy marketing models and help define the next decade of growth for a fast-scaling global travel brand.

WHAT YOU WILL DO:

• Demand capture (Performance Marketing)
• Own and scale paid media across SEM (+LLM search), Direct response channels, SEO.
• Lead global app acquisition, including store optimization, app install campaigns, and in-app conversion.
• Advance AI-based bidding, audience targeting, pacing, and creative testing strategies.
• Drive channel efficiency (CPA, ROAS, margin) while unlocking conversion synergies with CRM, product, and pricing.
• Demand creation (Brand-Led Growth)
• Build and scale upper/mid-funnel media across TV, CTV, programmatic display/video, influencers, radio, and DOOH.
• Partner with creative teams to launch compelling campaigns and continuously optimize performance.
• Oversee integrated media planning across short / long term performance ensuring full-funnel consistency.
• Lead experimentation across audience segments, creative variations, attention metrics, and lift studies.
• Collaborate with offline media partners and DSPs to plan, execute, and measure traditional and hybrid media campaigns.
• Measurement & Integration
• Co-lead Vio’s Unified Measurement Model (MMM + attribution + incrementality) in close partnership with Marketing Analytics team.
• Align campaign execution to key business outcomes: bookings, LTV, margin, and brand equity growth.
• Build an integrated acquisition culture with shared learning loops, joint planning cycles, and centralized audience architecture.
• Leadership & Partnerships
• Manage and grow a high-performance team across SEM, app growth, SEO, and programmatic.
• Lead and manage media agency relationships across digital and offline channels, including TV and OOH.
• Act as a strategic thought partner to the CMO and executive team on full-funnel monetization, channel mix, and AI-enabled marketing models.