We’re on an exciting journey to become a more brand-led organisation, with consumers at the heart of everything we do. The Global Insights (GI) team is central to this mission—uncovering the why behind consumer behaviour and exploring what drives their actions and how they connect with the LEGO® brand.
As the Insight Manager for Brand Equity Tracking, you’ll play a pivotal role in deepening our understanding of how to grow the LEGO® brand with children.
If you’re passionate about using insights to make a real impact, we’d love to hear from you!
We’re pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position.

• Be part of a dedicated Brand Tracking team within GI, ensuring the delivery of a world-class research tracking study by transforming data into compelling narratives and actionable recommendations.
• Collaborate closely with the Global Brand Development team to provide vital insights that support our transformation and drive brand growth.
• Support a key brand insights platform that enables data-informed decision-making for the LEGO brand
• Drive data integrity processes to ensure we deliver reliable and valid insights based on high quality data
• Co-drive innovation for the brand equity tracking platform by staying closely connected to key brand issues and opportunities, ensuring insights remains relevant and actionable
• Support cohesive brand insights agenda across multiple platforms
• Collaborate with the wider Data Platforms team to leverage insights, data, and analytics in support of informed decision-making across the organization.
• Partner with GI’s Business Partners and Centers of Excellence teams to influence strategic business decisions with a strong focus on the LEGO® Brand
• Cultivate strategic partnership with external research vendors through co-creation, shared ownership, and seamless collaboration.