Global Integrated Brand Planning Lead at ASOS

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

01 Jul, 26

Salary

0.0

Posted On

02 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated planning, Media strategy, Marketing effectiveness, Paid media, Owned media, Earned media, Stakeholder management, Analytical capability, Performance frameworks, Agency management, Campaign planning, Consumer behaviour, Customer journey, Strategic planning, Investment allocation

Industry

Retail Apparel and Fashion

Description

Company Description We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process Job Description THE ROLE This role acts as the control tower for brand planning and effectiveness, connecting strategy, campaigns, channels and investment. While Brand Strategy defines what we say, this role defines when, where and how it shows up, ensuring activity is: integrated, prioritised and scaled effectively. integrated prioritised and scaled effectively What you'll be doing... Translate annual, seasonal and campaign priorities into integrated marketing plans across campaigns and always-on Define channel roles, phasing and sequencing across the funnel Align Brand Marketing, Social, Talent, Creative and Media into a single plan Define the role of each channel across paid, owned and earned Build frameworks aligned to consumer behaviour and the customer journey Ensure campaigns land with the right timing, frequency and reach Define media investment principles and sufficiency levels (across paid, owned and earned) Guide allocation across key business areas Partner with Finance to align investment with growth priorities Own frameworks across: brand impact media performance commercial outcomes Analyse results and embed learnings into future planning Link investment → channel performance → business impact Lead the relationship with the global media agency Align on strategy, planning and investment Build relationships with key platforms and partners Partner with: Brand Strategy (what we say) Brand Marketing (what we launch) Channels: Social, PR, Paid Media & Talent (execution) Creative (content) Ensure all activity runs through a single, integrated plan Qualifications Who we'd like to meet... Strong experience in integrated planning, media strategy or effectiveness Deep understanding of paid, owned and earned ecosystems Ability to translate strategy into clear channel and investment decisions Strong analytical capability and experience with performance frameworks Experience managing media agencies and platform partners Strong stakeholder management across multiple teams Comfortable operating in a fast-paced, test-and-learn environment Additional Information BeneFITS’ Employee discount (hello ASOS discount!) Employee sample sales 25 days paid annual leave + an extra celebration day for a special moment Discretionary bonus scheme Private medical care scheme Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Responsibilities

This role acts as the control tower for brand planning, connecting strategy, campaigns, and investment to ensure integrated and scaled marketing activity. You will define channel roles, manage media agency relationships, and align investment with business growth priorities.