Global Marketing and Communications Manager

at  Waters Corporation

Overview:
We are looking for a Senior Global Marketing and Communications Manager to join our Global Marketing team to support the successful growth of our businesses within the clinical and forensic markets.
The Senior Global Marketing and Communications Manager will lead the development of multi-channel integrated customer segment marketing plans, defining customer segmentation, customer needs, market opportunities and communication mix. Partnering with global marketing and product management to develop value propositions and implement the marketing plans for their assigned product portfolios. The position requires strong marketing communications expertise, digital marketing experience, and eye for business to lead the development of business-critical communication strategies and plans for the CBU product line.
The Senior Global Marketing Manager must be a self-directed, highly motivated individual with a strong eye for business, who becomes comfortable with shifting priorities, and collaborating with varying levels of collaborators in a matrixed environment. The primary goal of this role is to help the Clinical BU commercial team, develop, track, and achieve its strategic growth objectives
Responsibilities:
Serve as the lead Global Marketing Manager for the Clinical Business Unit, driving the achievement of business objectives through the development and execution of the global marketing strategies, campaigns and initiatives.
Partner with key collaborators across the organisation to translate business objectives into clear segmentation, identifying target personas and those key drivers to build compelling communication strategies across multiple markets that drive business success.
Identify global target audiences and the desired customer outcomes across all the stages of the buyer’s journey.
Develop market focused positioning, messaging platforms and content strategies that drive awareness and engagement, moving prospects through the various stages of the scientific buyer’s journey.
Develop and implement marketing initiatives in collaboration with marketing managers and product management that achieve target goals and measures of success.
Align strategies and plans across business segments and regional teams to deliver a consistent global customer experience and messaging. Defines, monitor, adjust and co-execute tactics, asset contents based on the global CBU communication plan in accordance with business objectives growth and CBU commercial strategy.
Handle marketing budgets and optimise the promotional mix to generate the highest return on investment.
Manage the presence of the company at global scientific conferences in the EU and APAC regions. Plans and executes the participation, coordinates booth promotional materials, logistics and staff scheduling to ensure a successful impactful presence that aligns with the objectives and goals of the event. Engagement with conference organiser and customers to improve visibility and networking opportunities, to ensure a strategic and well-executed conference strategy.
Coordinates the process, from planning and scheduling tactics created by the CBU to deliver scientific and educational content to targeted audiences. This involves the coordination with internal collaborators on technical aspects, audience engagement and post-event follow-ups.
Track campaigns KPIs for monthly review reports to supervise campaigns success and advise through KPIs insights the global marketing team to adjust campaign tactics when necessary.
Develop meaningful analytics strategies and report key business insights for all communication activities back to the segment partners.
Qualifications:
BA/BS degree in marketing, communications, or a related field. An MBA/or advanced degree is preferred.
8+ years of relevant experience.
Proven experience in B2B marketing roles within IVD, medical device, or comparable high technology industry. Clinical marketing experience desired.
Must have the ability to conceptualise, write and/or handle content development direction for marketing communications tactics including strong digital experiences including media, search, video, and the web, as well as marketing collateral.
Self-motivated, confident team player and able to lead and educate business partners about strategic communications.
Manage multiple projects simultaneously, be a leader on agile marketing teams and proven ability to work across multiple market and product segments.
Strong ability to synthesize information and business objectives from multiple sources, and be responsible for development of detailed content development plans, analytics strategies and project manage those plans and deliverables.
Ability to work well under pressure with strong skills for project prioritizations against competing business needs, ability to multi-task in a dynamic, fast-paced cross-departmental setting.
Excellent skills communicating up and down the organization, with confidence in their role as a communication expert.
Experience with SalesForce and marketing automation

Please refer the Job description for details