GLOBAL MARKETING DIRECTOR WOUND CARE AREA (M/F/D)

Join Essity as Global Marketing Director for our wound care area and be at the forefront of healthcare innovation.

ABOUT THE ROLE:

In this key role, you’ll shape strategic direction, drive portfolio growth, and lead impactful marketing initiatives. Your contributions will be essential in launching groundbreaking solutions and achieving commercial success on a global scale.
You will be the accountable leader for the overall business performance of the category.
Your role involves collaborating cross-functionally, managing budgets, ensuring regulatory compliance, and leading a high-performing team to achieve business goals.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

WHAT YOU WILL DO:

• Develop and implement comprehensive global marketing plans, including market analysis, competitive intelligence and strategic initiatives.
• Oversee product management activities, ensuring effective lifecycle management and cost optimization including assortment strategy and supply security in collaboration with Product Supply Medical.
• Build compelling value propositions and develop brand strategies for consistent messaging across all markets.
• Recommend and propose an innovation pipeline, including launch roadmap and plans.
• Develop brand strategy and omnichannel brand activation plans, including digital marketing, to ensure consistent brand messaging and positioning across all markets.
• Collaborate cross-functionally with global and local stakeholders to align and execute marketing strategies.
• Manage the global marketing budget, ensuring efficient resource allocation and tracking expenditures.
• Identify trends, customer insights, and competitor intelligence to inform marketing strategies and product development.
• Build a compelling value proposition tailored to the various persona and channels relevant for their therapy area, substantiated by relevant clinical and health economic evidence
• Propose marketing plans for geographic expansion and market access strategy in collaboration with Market Access, Medical Affairs, and Regulatory.
• Ensure all marketing activities comply with industry regulations and company policies.