OUR PURPOSE
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact
Reporting to the Global Partner Marketing Lead - Acquisition, you will own the strategic growth of our inbound lead activity, targeting prospect Accountant & Bookkeepers to deliver high intent leads. You will be accountable for delivering measurable results across the entire acquisition funnel, from initial awareness to qualified partner conversion. You will work cross-functionally with teams across multiple markets, including Sales, Regional Marketing, Performance, Lifecycle & CRM, Product Marketing, Social, Creative, and Events teams, and utilise product and market subject matter experts to launch campaigns that deliver against global targets. You will take full ownership of inbound lead growth strategy, driving both volume and quality improvements through systematic testing, optimization, and cross-functional collaboration.
WHAT YOU’LL DO
- Strategic Growth Planning & Execution
- Own end-to-end growth strategy for Accountant & Bookkeeper partner acquisition across multiple markets
- Drive measurable growth in qualified lead volume and quality through rigorous A/B testing and an experimental approach across all campaign touchpoints.
- Test and validate new channel opportunities based on emerging technologies, market shifts, and competitive intelligence (for example MTD audiences in the UK)
- Connect global campaigns to business priorities and regional targets
- Campaign development, own briefing and some execution
- Design and execute growth-focused campaigns using systematic A/B testing and optimization frameworks
- Build scalable acquisition funnels that drive consistent lead volume growth while improving qualification rates
- Implement growth hacking techniques across multiple channels to accelerate partner acquisition
- Lead cross-functional campaign strategy ensuring alignment between product marketing, regional marketing, and performance teams
- Funnel Optimization & Performance Improvement
- Enhance lead quality improvement through advanced segmentation, scoring, and nurturing strategies
- Support conversion rate optimization across major touchpoints in the partner acquisition journey
- Implement systematic testing protocols to continuously improve campaign performance and lead quality
- Analyze funnel performance data to identify bottlenecks and growth opportunities
- Cross-Functional Growth Leadership
- Drive sales alignment through data-driven insights and optimized lead handoff processes
- Champion growth mindset across partner marketing organization through training and knowledge sharing
- Influence product and content strategy based on acquisition performance insights
- Forecast and measure impact and recommend campaign improvements
- Forecasting campaign performance / expectations
- Establish and monitor KPIs to measure the success of campaigns
- Transform reporting on campaign performance into insights for continuous improvement
Linked-in
Google