Global Partner Marketing Manager at IFS NORTH AMERICA INC

Colombo, Western Province, Sri Lanka -

Full Time

Start Date

Immediate

Expiry Date

06 Jan, 26

Salary

0.0

Posted On

08 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Demand Generation, Campaign Strategy, Cross-Channel Marketing, Data Analysis, Martec Tools, Partner Relationship Management, Content Production, Education and Enablement, Consultative Approach, Marketing Best Practices, Brand Management, Communication, Collaboration, Project Management, Influencing

Industry

Software Development

Description

Company Description IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge. At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view. By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world. We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference. If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS. Job Description The Global Partner Marketing Manager will be responsible for enabling and empowering IFS channel partners to successfully execute marketing and demand generation campaigns. This role collaborates closely with the Partner Marketing Managers in region, the wider marketing and campaigns teams, as well as key Partner stakeholders to ensure alignment and measurable impact across all partner-facing programs. They will act as the strategic conduit into the broader IFS organization, ensuring that channel marketing priorities, insights, and requirements are effectively represented and delivered on. Key Tasks Deliver partner ready campaigns, share with partner ecosystem and drive adoption Work closely with central campaigns team to identify sales plays relevant to partners and deliver campaign tool kits including necessary marketing and BD assets Provide a critical interface into the broader IFS ecosystem, championing channel marketing imperatives and identifying and developing the key assets and messaging channels require to drive demand Share with channel partner ecosystem the latest marketing messaging, relevant content and campaigns though partner connect, email updates, webinars and workshops alongside regional partner teams. Share up and coming campaigns and content plans with partners and support regional partner marketing to build plans with focus channels Responsible for global reporting of pipeline contribution and engagement against targets and performance optimization and insight of partner delivered campaigns Drive campaign adoption and usage along with regional partner marketing and ensure that best practices are shared and leveraged around the globe. Be responsible for education and enablement of marketing and BD teams within partners on Industry and solution messaging using IFS SMEs Educate wider partner ecosystem on B2B marketing best practice and develop marketing/demand gen certification Manage the production of content and assets that boost global partner marketing activities (landing pages, digital content, webinars and social media messaging) Partner marketing Comms & Events and maintain SharePoint pages and campaign calendars Promote partner-related activities at events such as Partner Summits, Sales Kick-Off, Connect, Unleashed Manage Partner brand usage including IFS Partner brand guidelines, logo usage, website profiles Qualifications Proven ability in managing cross-channel marketing programs and understanding of B2B Demand Generation through the partner ecosystem Ideally B2B tech background, agency or in-house 3-5+ years of relevant experience with some focus in B2B campaign strategy and planning Academic qualification, ideally with a focus in Marketing or Business Self-starter with a strong ability to prioritize, perform and willingness to get stuff done Ability to influence and demonstrate new ideas via a consultative approach, working across cross functional teams Proven history working in of Martec tools and ability to quickly learn new marketing tools Confident and willingness to dig into data, analyze and draw insight and experience and understanding of standard marketing metrics and KPIs Anticipate needs, develop strategies and innovative approaches Confident, outgoing personality that can integrate with a busy team environment Fluent English, other languages are always beneficial. We welcome candidates who also have: Previous experience in a similar role working with partners with proven partner demand generation History with marketing campaign creation and execution Knowledge of Partner Relationship Management (PRM) tools; Zift preferred Additional Information We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.

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Responsibilities

The Global Partner Marketing Manager will enable IFS channel partners to execute marketing and demand generation campaigns. This role involves collaboration with regional partner marketing teams and the central campaigns team to ensure alignment and measurable impact across partner-facing programs.