Global Performance Director, EssenceMediacom – Worldwide, London (12-month FTC)
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Sony.
Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.
Reports to: Global Segment Lead

REQUIREMENTS

• Have in-depth experience within the media industry and been in a dedicated digital/biddable planning and/or activation role with performance as a priority where you had responsibility for key senior client relationships.
• Have a depth of knowledge of planning and buying across programmatic, social, search, and retail media networks.
• Be highly confident and skilled at using and applying relevant tools and resources (e.g. Audience Planning Tools, PowerBI, Tableau, Google Analytics, comScore, LookerStudio) that impact biddable/digital and addressable plans & optimization, including partner-level activation platforms (Meta, Google Ads & Campaign Manager, DV360, Amazon, TradeDesk, etc.)
• Have previous experience working on major global/multi-market accounts, working with multi-disciplinary agencies (i.e., creative, digital, PR, shopper) and with local market teams. CPG experience is desirable but not required.
• Be confident in leading and working on thought leadership responses and POVs to clearly articulate an engaging response.
• Have strong experience working closely with digital & analytics tools, audience tools, and client data to identify buyable audiences, performance results, and communications opportunities that can be leveraged to plan or optimize to deliver client growth.
• Have excellent written & verbal English language skills; a great storyteller.
• Be organised and structured, with strong attention to detail; an effective, efficient working style.
• Have a high level of competence with Microsoft Excel, Word, and PowerPoint
• Demonstrable record of digital performance accomplishment – new business success, positive client feedback, award recognition

Mars Wrigley has globally recognized brands through the combination of products, communications, and connections to audiences, moments & culture that help drive relevance. They are a company built on a legacy of scientifically proven principles for how brands grow that is facing a dynamic, fast-paced digital world putting pressure on the speed of action, trial, and change that massive CPGs tend to struggle with. Together we are on a journey of transformation to implement changes to how we use data, how we plan for audiences, media & content, and how we drive faster measurement & optimization to move the organisation forward in an environment of changing media consumption habits and digital disruption.
The Global team at EssenceMediaCom supports Mars Wrigley across their portfolio of brands in understanding how to drive growth and relevance in markets where there are varying challenges around changing consumption behaviour, increased competition, and sustainability. The biggest transformation areas we focus on are driving investment & optimization in biddable channels, creating advantages with addressable media & content, and building integrated brand experiences that bring together marketing and sales within media & content to connect with consumers wherever they are in the non-linear journey.
We are seeking a highly skilled and motivated Global Performance Director to join our team. This role will work directly with the internal and external global/regional account and digital leadership teams and EssenceMediacom local markets and will be expected to provide support, counsel, and inspiration to the wider team. They will be responsible for driving the strategic implementation and optimization of digital media initiatives across regional and local markets. The ideal candidate will collaborate with various stakeholders to test and deploy addressable audiences, expand addressability approaches, and operationalize performance dashboards. Additionally, this role will steward the global learning agenda, ensuring alignment with global priorities and driving continuous improvement in ways of working across regional hubs.