GLOBAL PLANNING AND MARKETING PARTNERSHIPS LEAD

Location: Vancouver, BC
Department: Global Marketing
Employment Type: Full Time / Hybrid / Term (8 months fixed term contract)
Language Designation: English Essential
Posting Close Date: September 14, 2025

KEY ACCOUNTABILITIES

• Lead the development of strategic co-op marketing plans across assigned markets.
• Develop tactical plans to deliver on market strategy objectives.
• Coordinate with cross-functional teams to manage the execution of marketing tactics and campaigns.
• Monitor and report on performance, providing recommendations and implementing adjustments to optimize results.
• Oversee project management for global market planning initiatives.
• Manage global publisher partnerships, ensuring effective project delivery and long-term collaboration.
• Direct supplier and agency relationships to support market initiatives.
• Drive partner engagement and collaboration to strengthen market impact.

THINGS YOU SHOULD KNOW:

• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is maternity leave cover for eight months.
• This is a unionized role
  At Destination Canada, we believe that Canada’s diversity is its greatest asset and is what touches travellers’ hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada’s diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.
  We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.

PRIVACY POLICY ACKNOWLEDGEMENT

Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canada’s personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.
By submitting your application, you acknowledge and agree to our Privacy Policy

We are seeking a highly organized and strategic professional to lead project management and planning across all global markets. In partnership with agency collaborators and internal teams, this individual will drive the annual development and delivery of revised strategic market plans.
This individual will be responsible for developing marketing plans and tactics in collaboration with commercial and industry partners to position Canada as a leading travel destination across designated markets. They will manage plan execution with strategic partners to deliver on KPIs, report on outcomes to stakeholders, and implement performance optimizations. The role further oversees global publisher partnerships and works with cross-functional leaders to advance long-term partner strategies.