JOB DESCRIPTION SUMMARY

As the Global Product Marketing Director, Diagnostic Cardiology you will be responsible for building, maintaining, and leading the integrated global marketing growth strategy for the entire diagnostic cardiology portfolio and partner with key stakeholders to advance our Stabilization & Triage Care Need marketing strategy. In this role, the Global Product Marketing Director, Diagnostic Cardiology will lead & drive the end-to-end development of business and marketing plans, including value proposition creation, pricing/packaging, insights generation & claims development for the products/offerings, partnering with key stakeholders to advance our total portfolio marketing strategy. This role will also collaborate closely with regional teams to amplify and support activation of the always-on Diagnostic Cardiology Global Growth Campaign.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

REQUIRED QUALIFICATIONS

• Bachelors Degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, business, or related field, with a minimum of 5 years within the Healthcare industry.
• You bring a minimum of 3 years of experience leading and building a team of marketing professionals and the ability to manage in a matrix organization.
• You have a minimum of 3 years of demonstrated marketing experience supporting healthcare products and are well-versed in global upstream marketing principles; including but not limited to integrated marketing planning, insights generation, value proposition creation, pricing strategies, claims development, go-to-market approaches.
• You bring a minimum of 3 years of proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.

• Develop, lead & implement a coherent global marketing growth strategy for Diagnostic Cardiology in partnership with Global Product Management, PCS Business Marketing, Region Marketing, and key segment leadership.
• Lead the commercialization efforts for New Product Introductions & support key milestone deliverables for CMO marketing reviews including: value proposition creation, positioning/messaging development, pricing strategies, and claims development.
• Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
• Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
• Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify white space/new business and market opportunities.
• Pulse the market by performing ongoing clinical and industry trend analysis and partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify new business and market opportunities.
• Collaborate with key segment stakeholders to support long-term strategy planning, annual product planning, and annual budget planning process.
• Lead & drive performance management (daily management) to create visibility, drive accountability and a win-the-week mentality to exhibit marketing’s impact to the business.
• Play an integral role in marketing’s transformation including support of marketing training/development, new process implementation & adoption, best practice sharing, and building a strong marketing community.