COMPANY OVERVIEW
At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that’s critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.
JOB DESCRIPTION
Motorola Solutions is looking for an experienced product marketing manager to help manage and grow our ecosystem products portfolio and the Avigilon Developer Community (ADC) . The ADC is our flourishing technology partner program with a network of 1,500+ technology partners and 500+ integrations.
As the product marketer, you will oversee the positioning, messaging and go-to-market strategy to drive awareness and adoption of our ecosystem products while expanding our ADC and amplifying the value of partner integrations. This includes bringing new ecosystem products and features to market, implementing creative ideas to expand our ADC network, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolios and the VS&A business forward.
Who you are:
- A creative storyteller that can craft compelling marketing content that differentiates your solutions in the market
- An effective communicator that spans across writing and speaking. You can translate technical information into concise benefits that your target audience(s) value
- An excellent project manager that can own small tasks to big initiatives from start to finish in a fast-paced, deadline-oriented environment
- Extremely organized and detail-oriented, with a high level of proactivity and excellent follow-up skills
- A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
- You can admit mistakes, and have the ability to learn from them and move forward
- You are comfortable interacting with different levels of management and building cross-functional relationships
What you will be doing:
- Partner with product managers to be the voice of the customer by understanding market needs and target audiences for ecosystem products, ADC and integrations, and translating them into differentiated positioning and messaging
- Act as the VS&A product marketing representative in broader Motorola Solutions ecosystem marketing meetings, ensuring visibility and alignment across portfolios
- Collaborate with the Motorola Solutions marketing team to craft and evolve collateral that supports our “Solving for safer” narrative, and ensure VS&A is represented cohesively and accurately in broader ecosystem materials
- Lead go-to-market strategy and execution for new ecosystem products, ADC and integrations – owning everything from crafting buyer personas and messaging, to developing launch content and enablement tools
- Create compelling marketing collateral and content, including emails, videos, social media posts, brochures, web pages, presentations and more for internal sales team, channel partners and end users
- Support sales and channel enablement by developing tool kits, training and content that helps teams effectively position and promote our ecosystem products, ADC and integrations
- Work with the integrated marketing team to develop and execute marketing campaigns to increase awareness and drive demand for our ecosystem products, ADC and integrations
- Manage the ADC’s online presence, including website content, partner directory updates and onboarding materials
- Gather and analyze insights from partners, end users and sales through market research, interviews and segmentation analytics to optimize our technology partner program strategy
Qualifications:
- Bachelor’s degree, focused in marketing, communications, business or a related field preferred
- 5+ years of product marketing experience, B2B preferred
- Experience working with a combined hardware/software cloud (SaaS) solution and/or integrations a plus
- Proficiency with webinar hosting platforms preferred: Zoom Webinar, GoToWebinar, etc.
- Proficiency with marketing automation tools preferred: Hubspot, Eloqua, etc.
Target Base Salary Range: $70,000 - $100,000 CAD
Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.
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BASIC REQUIREMENTS
- Bachelor’s degree
- 5+ years of product marketing experience
TRAVEL REQUIREMENTS
10-25%
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