Global Trade Marketing Manager

at  Crystal Cruises

JOB SUMMARY

Reporting to the Global Trade Marketing Director, the Global Trade Marketing Manager will oversee Crystal’s digital trade channels and content strategy, delivering turnkey solutions to partners. This role involves managing Crystal’s trade portal, keeping content up-to-date and optimised for partner engagement, and developing marketing plans and assets to support the introduction of new features. The manager will lead the creation of global marketing collateral, including campaign toolkits and other multi-channel content, aligned with sales objectives. They will collaborate closely with the digital and creative teams to drive communication through the trade e-newsletter, ensuring content engages partners and reinforces Crystal’s luxury brand positioning.

• Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
• Develop and create all evergreen sales and trade marketing collateral, including campaign toolkits, multi-channel content, and tactical materials to support sales objectives.
• Ensure all marketing campaigns and content align with Crystal’s overarching brand strategy, reinforcing its brand prominence in the market through consistent and on-brand messaging across all channels.
• Manage the trade e-newsletter schedule, collaborating closely with the digital team to create dedicated trade emails that are timely, highlight relevant commercial priorities and content, and effectively drive partner engagement.
• Develop insight-driven creative briefs and collaborate with the creative team on concept development and storytelling to reinforce Crystal Cruises as a leading luxury brand in the B2B market.
• Drive seamless collaboration with internal departments and external stakeholders to execute B2B marketing initiatives effectively, tailoring them to specific market needs and ensuring alignment with business objectives.
• Regularly assess the performance of digital trade channels (email and portal), making adjustments as needed to optimize engagement and performance
• Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives, applying insights to strengthen Crystal’s market position.