Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
The Global Visual Merchandising Manager is responsible for developing and executing a visual merchandising strategy that reinforces the Helly Hansen brand, enhances the in-store customer experience, and drives sales. This role ensures that store environments are consistent, visually engaging, and aligned with brand positioning.

SKILLS & QUALIFICATIONS

• Experience: 7-10 years in visual merchandising, specifically for premium or performance apparel/footwear; at least 3 years in a multi-region or global role.
• Execution Expertise: Proven track record in concept-to-floor execution. Portfolio showcasing successful projects is preferred (attach or link).
• Technical Knowledge: In-depth understanding of fixture engineering and materials.
• Project Management: Strong project management skills, able to manage and prioritize initiatives across multiple time zones and regions.
• Software Proficiency: Advanced knowledge of Adobe Creative Cloud, Planogram tools, and PLM/Retail systems (e.g., Centric).
• Data-Driven: Comfortable interpreting retail analytics and using insights to drive actionable strategies for improving in-store performance.
• Training & Communication: Excellent facilitation and training skills, with the ability to effectively communicate visual merchandising principles to diverse teams. Fluency in English required; additional languages are a plus.
• Interest in the Outdoors: Strong interest in outdoor activities is an advantage, with the ability to confidently discuss technical product features with designers, and store staff.

• Strategy & Planning:
• Develop and implement the global visual merchandising strategy for brand stores and outlets within the HH Sports segment.
• Provide monthly direction on integrating new assortments into stores, ensuring alignment with seasonal trends and sales goals.
• Collaborate with the assortment planning team to optimize store layouts based on buying plans and store formats.
• In-Store Experience:
• Drive relevance and consistency in-store displays to enhance the customer experience and reflect the brand identity.
• Design innovative product presentation concepts that positively impact KPIs and customer engagement.
• Work with the marketing team to develop in-store retail graphics and campaigns that drive brand activation.
• Seasonal Campaigns, Guidelines and Displays:
• Create compelling in-store campaigns that guide customers through a seamless shopping journey, activating the brand and encouraging sales.
• Produce clear toolkits (planograms) scaled for full‑price, outlet, pop‑up, and wholesale formats.
• Manage all aspects of retail store displays, props, mannequins, and other visual elements to ensure consistency with brand standards.
• Training & Support:
• Lead training for store staff on visual merchandising best practices to ensure alignment with brand guidelines and regional operations.
• Liaise with regional teams to provide support for store openings and new initiatives, ensuring cohesive execution across locations.
• Cross-Functional Collaboration:
• Build strong relationships with category managing directors, retail operations, and other cross-functional teams to ensure alignment on store plans, visual merchandising executions, and creative initiatives.
• Partner with marketing, retail operations, planning, and creative teams to ensure seamless integration of visual merchandising strategies across all touchpoints.
• Performance & Budget Management:
• Build and maintain dashboards linking compliance scores to sell-through increases and UPT (units per transaction) gains, driving measurable performance improvements.
• Own and manage the global VM budget.
• Leadership:
• Motivate regional VM leads and store staff to execute on Global VM guidelines
• Foster an inclusive, feedback-rich culture that aligns with the brand’s purpose of enabling outdoor exploration for all, promoting a positive and collaborative team environment.