ABOUT REEBOK:

Reebok is an iconic brand with deep roots in sport and streetwear culture. We create products and experiences that inspire self-expression and movement — across generations, communities, and platforms. We’re seeking a GTM Manager who thrives in a fast-paced, cross-functional environment to help us tell our product and brand stories with clarity, consistency, and impact.

POSITION SUMMARY:

The GTM Manager will play a critical role in aligning product, sales, marketing, and PR around clear go-to-market strategies and seasonal storytelling. This individual will be responsible for managing seasonal calendars, building compelling GTM and pre-line decks, and recapping key marketing activations with data-driven insights that inform future initiatives. This role sits at the intersection of strategy and storytelling — ensuring that the right stories reach the right audience, at the right time.

REQUIREMENTS

• 5+ years in marketing, brand strategy, merchandising strategy, or GTM planning roles, preferably in consumer goods or apparel/footwear
• Strong understanding of the product creation and sell-in process, with experience supporting seasonal marketing planning
• Highly proficient in Excel as well as PowerPoint/Keynote and comfortable building C-level and customer-facing presentations
• Experience using AI tools for deck development to enhance storytelling efficiency and visual impact
• Skilled in working with consumer insights platforms (e.g., Nielsen, Numerator, Google Trends, social listening tools) to inform strategic decisions
• Strong project management skills with an ability to manage multiple priorities and deadlines
• Comfortable interpreting performance data and crafting insights that inform future strategy
• Excellent written and verbal communication skills
• Collaborative, solution-oriented, and proactive mindset