Go-To-Market Insights Specialist APAC at Willis Limited, trading as Willis Towers Watson plc 
Singapore, Singapore, Singapore -
Full Time


Start Date

Immediate

Expiry Date

29 Apr, 26

Salary

0.0

Posted On

29 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Data Analysis, Research, Sales Operations, PowerPoint, GTM Strategy, Prospecting, Account Identification, Opportunity Quantification, Content Creation, AI Tools, Pipeline Development, Stakeholder Alignment, Post-Initiative Reviews, Workflow Design, Industry Trends, Decision Maker Mapping

Industry

Financial Services

Description
We're building APAC's Go-To-Market(GTM) capability and looking for a Go-To-Market Insights Specialist to help accelerate top-of-funnel growth across the region. In this role, you will combine internal client data with external research to drive top-of-funnel development—identifying target account universes, quantifying opportunities, and building the narratives that mobilise action. You will work with Sales Operations leaders to activate repeatable growth plays and build the decks that align stakeholders. This is a hands-on execution role. You will have access to data infrastructure to leverage—your job is to make sense of it, drive outcomes, and continuously improve how we drive top-of-funnel development. We are at relatively early stages of building this capability. If you want to be part of shaping how GTM works in APAC, learn how research, data, strategy, and execution weave together, and have someone invested in your growth, we'd love to hear from you. The Role Build GTM plans and plays that drive pipeline and engagement across APAC. Drive top-of-funnel development: combine internal client data with external research (industry trends, company intelligence) to identify and quantify target account universes. Use research and prospecting tools to map decision makers and shape outreach approaches that feed the pipeline. Create compelling PowerPoint decks, briefs, and executive-ready materials that land. Partner with Sales Operations to design practical GTM workflows and measure what works. Run post-initiative reviews and turn learnings into improved plays and processes. Use AI tools to accelerate research, analysis, and content creation—and experiment with new ways to improve GTM workflows

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Responsibilities
The Go-To-Market Insights Specialist will build GTM plans and drive top-of-funnel development by combining internal client data with external research. They will partner with Sales Operations to design workflows and create materials that align stakeholders.
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