Go-To-Market Lead - RealFi at IO Global

, , United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

0.0

Posted On

23 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Strategic Partnerships, Exchange Listings, Liquidity Management, Ecosystem Activations, Capital Formation, Institutional Channels, Commercial Judgment, Stablecoins, DeFi, Crypto Capital Markets, EVM Ecosystems, Negotiation, Incentive Design, Market Making, Product Development

Industry

Software Development

Description

Who are we? IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers. About RealFi: RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit. While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues. Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale. What the role involves: We are hiring a Go-To-Market Lead to own RealFi’s commercial execution across: Strategic partnerships Exchange listings & liquidity venues Ecosystem activations and integrations Capital inflow channels (DeFi + institutional) This is not a developer relations or engineering management role. It is a high-judgment commercial role focused on who we partner with, where liquidity lives, and how adoption scales. You will sit at the intersection of DeFi, TradFi-style capital markets, and protocol distribution. What You’ll Own 1. Go-To-Market Strategy & Execution Design and execute RealFi’s GTM strategy from pre-launch through $100M+ TVL Define priority ecosystems, protocols, and distribution channels across: EVM (primary) Cardano (launch ecosystem) Solana (future expansion) Sequence launches to maximize liquidity depth, credibility, and capital efficiency 2. Strategic Partnerships Source, structure, and close partnerships with: DeFi protocols (lending, yield, structured products) Exchanges (CEX & DEX) Market makers and liquidity providers Wallets, on-ramps, and institutional access points Negotiate commercial terms covering: Incentives Liquidity commitments Co-marketing Long-term strategic alignment 3. Exchange Listings & Liquidity Lead USDr and RFG listings strategy across: Tier-1 CEXs Key DEXs and AMMs Coordinate closely with: Market makers Protocol treasury Legal/compliance Ensure healthy liquidity, tight spreads, and sustainable incentives — not mercenary TVL 4. Ecosystem Activations Design ecosystem activations that drive real usage, not vanity metrics: Incentive programs tied to productive behavior Strategic co-launches with protocols Institutional on-ramps and vault distribution Work with product and marketing to ensure messaging aligns with risk-aware, yield-seeking capital 5. Capital Formation & Institutional Channels Support institutional GTM by: Identifying allocators, funds, and structured capital partners Packaging RealFi products for different risk/liquidity profiles Translate protocol mechanics into credible capital markets narratives Who you are: Required 6–10+ years in Web3, DeFi, or crypto capital markets Proven experience in EVM ecosystems (Ethereum, L2s, DeFi protocols) Track record of closing: Strategic protocol partnerships Exchange listings Liquidity or distribution deals Deep understanding of: Stablecoins DeFi liquidity mechanics Incentive design trade-offs Strong commercial judgment — you know when not to do a deal Strong Plus Experience launching or scaling: Stablecoins Yield products RWAs or private credit protocols Existing relationships with: Tier-1 exchanges Market makers Major DeFi protocols Exposure to institutional crypto or TradFi-crypto crossover Familiarity with Solana ecosystems (helpful, not required) Prior Cardano exposure (contextual, not required) Flexible schedule Remote work Laptop reimbursement New starter package to buy hardware essentials (headphones, monitor, etc) Learning & Development opportunities At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Responsibilities

The Go-To-Market Lead will design and execute RealFi’s GTM strategy, focusing on strategic partnerships, exchange listings, and ecosystem activations. This role involves maximizing liquidity depth and scaling adoption across various blockchain ecosystems.