Go-To-Market Manager - Fish at Shimano North America Holding

Ladson, South Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

0.0

Posted On

15 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Project management, Content management, Brand positioning, Digital marketing, SEO, Cross-functional collaboration, Creative development, Data analysis, Presentation skills, Time management, Photography, Videography, Microsoft Office Suite, JIRA, Salsify

Industry

Sporting Goods Manufacturing

Description

Go-To-Market Manager Fish Division Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands. We are seeking a Go-To-Market Manager to join our Fish team! At Shimano, we welcome your talent, innovation, and enthusiasm. We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more. Job Summary: The Go-To-Market Manager represents Shimano's brands and coordinates production of all B2B and B2C promotional efforts. This role is responsible for the strategic distribution, monitoring, cataloging and trafficking of marketing content. Success in this position is to seamlessly organize and distribute marketing content by working with sales, supply chain, product, SIC and eBusiness teams. Job Level: Manager Essential Duties/Responsibilities: Content/Project Management * Execute all consumer-facing marketing efforts and brand messages of Shimano brands * Support global marketing promotions and creative requests * Manage content flow of internal systems: Salsify, Brand Folder, frame IO, and Monday * Develop and manage Go-To-Market boards and planning * Implement solutions that meet marketing strategies from concept to completion * Develop and manage the content map that displays existing content assets and highlights content needs * Execute the creative development process, from brief review to production and use. * Effectively execute the brands' positioning, identity, and marketing messages. * Collaborate with product team, marketing team, and outside vendors to ensure product positioning and messages are aligned with corporate strategy and brand identity. * Review work performed to ensure consistency across all media channels. * Traffic and catalog content to support campaigns, including owned media assets, digital media assets, and new content assets. * Assist in the development of Merchandising/Fixture/POP collateral/ Event support * Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders, and external partners * Own and organize the Go to Market marketing campaign plans and calendars * Communicate new content initiatives and operating results throughout the organization * Interact with global Shimano offices to coordinate all marketing efforts * Ensure content marketing efforts support SEO and keyword targeting * Support and enhance digital media marketing efforts with focused content management and measure effectiveness. * Collaborate with the Senior Marketing Manager and Digital Marketing Manager to evaluate channels and mediums to determine the best opportunities to engage target audiences. * Ability to effectively toggle between strategic thinking and tactical execution * Hold team accountable to sales and digital schedules * Manage and traffic JIRA system tickets to ensure on time delivery * Ensure consistency in naming conventions for Salisify integration Other * Interact with the corporate team on brand development efforts of all brands. * Demonstrate product features and benefits to customers and consumers through hands-on experiences, such as fishing, to inform purchases and create positive, memorable experiences. * Assist other departments of the Fishing Division as needed or assigned. * Represent the company professionally and knowledgeably at all times. Job Qualifications: * 5 - 7 years of prior experience in a marketing position is required. * Industry and fishing knowledge and skills preferred. * Ability to demonstrate and explain product technologies, features, and benefits. * Detailed knowledge of digital and traditional marketing, advertising, and promotion. * Strong creative skills, problem-solving skills, and presentation skills. * Ability to manage others, both internal and contract employees, to accomplish detailed tasks on time and within budget. * Exceptional time management and planning skills. * Ability to travel, work extended show hours, and be willing to work outside of normal office hours. * Ability to work without direct supervision. * Must have a strong "can-do" attitude, leadership skills, and the ability to motivate others. * Photography and videography experience and skills preferred. * Mid to high-level computer skills. Experience using Microsoft Office Suite, project management platforms, and Digital asset management platforms. Education: Bachelor's degree in Marketing or equivalent experience Working Conditions: Professional office environment with frequent domestic travel for fresh and saltwater fishing events. NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice. Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.

Responsibilities

The Go-To-Market Manager coordinates the production and distribution of B2B and B2C marketing content across various channels. This role involves collaborating with cross-functional teams to execute brand strategies and manage marketing campaigns from concept to completion.