Google Ads and Paid Media Specialist (Contractor) at Balsam Brands

Manila, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

25 Jan, 26

Salary

5.61

Posted On

27 Oct, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, Digital Marketing, Data Analysis, Reporting, Campaign Management, Optimization, Communication, Collaboration, MS Excel, Organizational Skills, AI Tools, Attribution Platforms

Industry

Retail

Description

Company Description Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines, and most recently, Windsor, Canada! The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace. Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/ Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes At Balsam International, our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this. We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie. Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup. Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Job Description Work Details This is a 6-month contract with remote flexibility based in Metro Manila, with the potential to extend if required by the business. Important Reminder: Contractor roles are paid hourly and engaged via the Upwork platform, which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply. Please do not create or register an account on Upwork yet. If hired, we will provide you with an offer and guide you through the onboarding process on the platform. Contract Work Scope: Campaign Management & Optimizations Monitor ad account performance (Google Ads, Microsoft Ads, Meta, Amazon Ads, etc.) and make adjustments to ensure KPIs are met. Run tests and continuous learning initiatives to improve account performance. Implement optimizations and strategies with alignment from senior team members. Serve as channel lead when needed, ensuring budget tracking and KPI delivery. Stay up to date with digital marketing trends and apply a testing mindset. Data Analysis & Reporting Conduct deep-dive data analysis, competitive reviews, and metric correlation. Provide actionable insights and recommendations, implement changes, and monitor results. Prepare reports and presentations to share during check-ins with the team. Track and report on acquisition metrics, including customer acquisition cost and incremental lift. Cross-Functional Collaboration Participate in cross-functional meetings, sharing performance updates and strategies. Coordinate seamlessly with internal teams to align deliverables and timelines. Support integrated planning initiatives, such as creative and promotional planning. Document campaign audits and maintain clear process documentation for sustainability Other Duties & Responsibilities Support ad hoc vendor acquisition or channel expansion projects as required. Perform other duties as assigned to support Digital Acquisition and broader Marketing initiatives. Requirements: Bachelor’s Degree in Marketing or a related field. Minimum of one (1) year of hands-on experience in Digital Acquisition or Digital Marketing. Minimum of one (1) year proven experience managing Google Ads campaigns (must-have) Strong proficiency in MS Excel (must be comfortable building and using complex formulas/models). Knowledge of additional platforms such as Microsoft Ads, Meta Ads, or Amazon Ads is a plus. Experience with AI tools, tracking, and attribution platforms will be an advantage. Strong organizational skills with the ability to handle large campaigns and documentation. Excellent communication and collaboration skills. Comfortable starting work as early as 6AM Manila time to overlap with US-based team members. Location: The Google Ads and Paid Media Specialist (Contractor) position is a remote contractual engagement for Balsam Brands. Status: This is a contractual, home-based job that requires a scheduled eight (8) hours of full-time, dedicated work daily, five days a week. Given the role’s contractual nature, there will be no benefits. Paid overtime may be required. If performance is up to standard, the contract will be effective from October 2025 to April 2026. Note that the contract may be shortened or extended depending on the needs of the business. Rate: USD 5.61 hourly Payment Mode: Weekly via Upwork Additional Information All your information will be kept confidential according to EEO guidelines.

Responsibilities

The Google Ads and Paid Media Specialist will manage and optimize digital ad campaigns across various platforms to meet key performance indicators. The role involves data analysis, reporting, and cross-functional collaboration to support marketing initiatives.