Google Ads and Paid Media Strategist (Contractor) at Balsam Brands

Manila, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

18 Jan, 26

Salary

0.0

Posted On

20 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Facebook Ads, Analytics, Amazon Ads, Digital Marketing, Campaign Planning, Performance Analysis, Budget Management, Vendor Management, Problem Solving, Microsoft Excel, Customer Insights, Account Auditing, Collaboration, Digital Acquisition, AI Tools

Industry

Retail

Description

Company Description Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines, and most recently, Windsor, Canada! The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace. Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/ Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes At Balsam International, our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this. We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie. Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup. Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Job Description Work Details This is a 6-month contract with remote flexibility based in Metro Manila, with the potential to extend if required by the business. Important Reminder: Contractor roles are paid hourly and engaged via the Upwork platform, which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply. Please do not create or register an account on Upwork yet. If hired, we will provide you with an offer and guide you through the onboarding process on the platform. Contract Work Scope: Campaign Planning, Execution, and OptimizationPlan and execute campaigns aligned with company and brand goals. Coordinate and collaborate with strategists for campaign execution. Monitor and evaluate campaign performance and implement optimizations to ensure alignment with spend, revenue, and KPI targets. Create channel roadmaps and implement account initiatives and testing. Relate and report on digital acquisition metrics, including customer acquisition cost and incremental lift. Account Auditing and Monitoring Conduct regular account audits to ensure accuracy and consistency across analyst or agency-managed accounts. Monitor account alignment with approved plans and coordinate with vendors and agencies for optimizations. Assist in ad hoc invoice audits and support media spend allocations and fixed cost reviews when needed Integrated Planning and Cross-Functional Collaboration Plan channel initiatives that support integrated marketing goals and present findings to functional leads. Implement integrated planning initiatives, apply customer insights, and identify deliverable needs within assigned channels. Coordinate with cross-functional counterparts for campaign creation, planning, and implementation. Work with partners such as Localization, Dev, and Tech teams for initiatives like tag implementation and tool audits (e.g., SA360). Performance Analysis and Reporting Conduct regular performance analyses in collaboration with team members, reviewing reports for accuracy and completeness. Identify reporting requirements to support performance tracking and cross-functional collaboration. Prepare reports and ad hoc deliverables for weekly business reviews, campaign wrap-ups, and peak season performance updates. Monitor competitive landscapes and market trends to inform performance pivots and strategic planning. Finance and Budget Management Manage account spend and apply adjustments to maintain profitability goals. Create revenue build-ups and monitor budget pacing to ensure campaigns spend in line with KPIs. Develop and implement strategies for budget allocation and digital media mix recommendations. Monitor and report on spend and revenue pacing to goal projections, providing actionable insights and real-time recommendations to leads. Support in-season budgeting audits as necessary. Vendor Management Support or lead ad hoc tool and vendor acquisition projects with the functional manager. Represent the function in routine vendor and agency calls. Assist in reviewing contracts for tools, vendors, or partners as required. Stay updated on digital marketing and retail media trends with a testing mindset. Other Duties and Responsibilities Perform other tasks that may be assigned from time to time to support team initiatives. Requirements: Bachelor’s Degree in Marketing or any related field, or equivalent experience. Minimum of two (2) to three (3) years of work experience in Digital Acquisition or Digital Marketing. Must be detail-oriented, organized, and possess strong problem-solving and troubleshooting skills. Proficient in written and spoken English. Ability to work independently and adapt to new tools quickly. Highly skilled in Microsoft Excel, comfortable with complex models and formulas. Strong knowledge of digital marketing, website strategy, and related tools such as Google Ads, Facebook Ads, Analytics, and Amazon Ads. Experience with AI tools, tracking systems, and attribution platforms is an advantage. Location: The Google Ads and Paid Media Strategist (Contractor) position is a remote contractual engagement for Balsam Brands. Status: This is a contractual, home-based job that requires a scheduled eight (8) hours of full-time, dedicated work daily, five days a week. Given the role’s contractual nature, there will be no benefits. Paid overtime may be required. If performance is up to standard, the contract will be effective from October 2025 to April 2026. Note that the contract may be shortened or extended depending on the needs of the business. Payment Mode: Weekly via Upwork

Responsibilities

The role involves planning, executing, and optimizing digital marketing campaigns while monitoring performance metrics. Additionally, the strategist will conduct account audits, manage budgets, and collaborate with cross-functional teams to achieve marketing goals.