Google Ads Manager
at BlazeSoft
Vaughan, ON, Canada -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 17 Dec, 2024 | Not Specified | 23 Sep, 2024 | N/A | Analytical Skills,Multi Million Dollar Budgets,Google Analytics,Bing Ads,Communication Skills,Optimization Techniques | No | No |
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Description:
JOB DESCRIPTION:
We are looking for a talented and seasoned Google Ads Manager with a proven track record of running successful campaigns with multi-million dollar budgets. As the Google Ads Manager at Blazesoft, you will be responsible for developing and executing high-impact Google Ads and Bing campaigns for all our brands. This role requires deep expertise in Google Ads and Bing Ads, strong analytical skills, and a passion for driving exceptional results.
REQUIREMENTS
- Bachelor’s degree in marketing, business, or a related field. Advanced degree is a plus.
- Minimum of 5-7 years of hands-on experience managing Google Ads and Bing campaigns, preferably with multi-million dollar budgets.
- Proven track record of planning, executing, and optimizing successful campaigns in Google Ads and Bing Ads, particularly in the gaming/iGaming industry.
- In-depth knowledge of Google Ads and Bing Ads platforms, including campaign setup, ad creation, targeting options, bidding strategies, and optimization techniques.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve campaign performance.
- Online gaming industry experience is highly preferred.
- Proficiency in Google Analytics and other relevant tools to analyze campaign performance and track conversions.
- Excellent communication skills with the ability to collaborate with internal teams effectively and stakeholders.
- Detail-oriented mindset with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
- Google Ads and Bing Ads certifications are highly desirable.
Responsibilities:
- Develop and implement comprehensive Google Ads and Bing campaigns for all Blazesoft brands.
- Manage multi-million dollar budgets across various campaigns, ensuring efficient allocation of resources and continuous optimization.
- Conduct extensive keyword research, ad copywriting, and landing page optimization to maximize campaign performance and return on ad spend (ROAS).
- Stay up to date with industry trends and best practices in the online gaming sector to leverage new opportunities and drive innovation in Google Ads and Bing platforms.
- Analyze campaign performance, track key metrics, and provide actionable insights to enhance campaign effectiveness and achieve business objectives.
- Collaborate closely with internal teams, including data analytics, product, design, and development, to align Google Ads and Bing strategies with overall marketing goals.
- Implement advanced targeting and remarketing strategies to improve user acquisition, engagement, and conversion rates across platforms.
- Conduct A/B testing and implement optimization techniques to improve click-through rates (CTRs), conversion rates, and overall campaign performance.
- Prepare regular performance reports and present campaign results, insights, and recommendations to stakeholders.
- Stay informed about changes to Google Ads and Bing Ads policies and ensure compliance with best practices and guidelines in the online gaming sector.
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
IT
Graduate
Marketing business or a related field
Proficient
1
Vaughan, ON, Canada