JOB SUMMARY

We are seeking a dynamic and results-oriented Specialist to join our team. The ideal candidate will have a strong background in digital marketing and will be responsible for developing and executing performance-driven marketing strategies across various Google Network. This role requires expertise in managing PPC campaigns, Google Tag Manager and utilizing analytics tools to optimize performance and drive conversions.

SKILLS

• Proficiency in performance marketing techniques including PPC Campaign Management, SEM, and SEO.
• Strong knowledge of advertising platforms such as Google AdWords, Facebook Ads Manager, Twitter Ads, and Bing Ads.
• Experience with web analytics tools like Google Tag Manager and Google Analytics for tracking campaign effectiveness.
• Familiarity with budgeting processes related to digital marketing initiatives.
• Ability to conduct keyword research using various SEO tools to enhance online visibility.
• Expertise in social media management strategies to engage target audiences effectively.
• Understanding of e-commerce principles and conversion optimization techniques.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills with a collaborative mindset for working within a team environment. Join us as we strive for excellence in digital marketing!
  Job Types: Part-time, Contract
  Pay: From $20.00 per hour
  Expected hours: 16 per week
  Work Location: Remot

• Develop and implement performance marketing strategies to enhance brand visibility and drive traffic.
• Manage and optimize campaigns across platforms including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick.
• Conduct keyword research to identify opportunities for SEO and SEM initiatives.
• Oversee affiliate marketing programs to maximize reach and engagement.
• Utilize Google Analytics and other web analytics tools to monitor campaign performance and generate actionable insights.
• Collaborate with the content team to ensure alignment of marketing efforts with overall business goals.
• Execute media buying and planning strategies to effectively allocate budgets across channels.
• Optimize conversion rates through continuous testing and refinement of landing pages and ad copy.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.