Key Responsibilities

• Develop and implement strategic marketing plans to promote the company's coffee products, coffee equipment, and café business
• Plan and execute digital marketing campaigns across social media platforms, Google Ads, email marketing, and other online channels
• Create engaging content for social media, websites, promotional materials, and marketing campaigns
• Coordinate product launches, seasonal promotions, in-store campaigns, and brand activation events
• Build and maintain the company's brand identity across all marketing channels
• Conduct market research to analyze customer trends, competitor activities, and new business opportunities within the coffee and F&B sector
• Work closely with the sales and operations teams to develop campaigns that increase footfall, customer engagement, and revenue
• Manage relationships with advertising agencies, designers, photographers, influencers, and media partners
• Monitor marketing campaign performance using analytics and prepare reports with recommendations for continuous improvement
• Ensure all marketing activities align with the company's business objectives and brand standards