ABOUT US

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

THE ROLE

As a Graduate Digital Marketing Executive you are passionate about creating attractive campaigns with a real focus on personalisation and engagement. You relish the opportunity to collaborate with and learn from your peers and stakeholders, bringing a highly organised and focused mindset where you will work on multiple consecutive campaigns across the Halfords group.
You’ll be proactive and curious, working closely with our data to optimise personalisation and find more ways to increase engagement and improve processes.
To you, it’s the opportunity to work as part of a successful and established team, in a role that offers variety, creativity and great personal and professional development pathways where your success is rewarded.

KEY RESPONSIBILITIES

• Assist in the creation of all communications across email, SMS & direct mail, working closely with the wider CRM team and working closely with the Digital, Category, Loyalty and Marketing teams.
• Working closely with the CRM Manager, design and build campaigns from initial concept through to execution.
• Optimise and develop our Loyalty communications using personalisation techniques to drive member behaviour
• Use latest innovation and technology to create dynamic and highly personalised campaigns efficiently, plus test and learn to ensure campaigns drive the desired results.
• Use segmentation techniques to select audiences to target emails to the right customers, ensuring that customers receive appropriate levels of contact.
• Carry out multi-variant testing.
• Audit data to ensure customer behaviour is being targeted appropriately, inbox deliverability is maximised and return on investment is optimised.
• Constantly review email performance, at weekly, periodic, and total campaign levels to advise the business on CRM performance and provide fact-based recommendations.
• Ensure CRM is executed seamlessly across all channels and be a champion of brand guidelines and tone of voice.
• Work with the creative agency to ensure emails are optimised for accessibility and they convey messages in an engaging and relevant manner within the Halfords brand guidelines.
• Set up, review and proof email campaigns using a campaign management tool & email marketing platform.
• Carry out competitor reviews to establish best in class email & CRM activity.
• Assist in the development of the Group CRM overall plan.
• Become a super-user on all Halfords CRM systems.
• Assist with the wider CRM programme as and when required.