GENERAL INFORMATION

Req #
100016130
Career area:
Marketing
Country/Region:
United Kingdom
State:
Hampshire
City:
Farnborough
Date:
Tuesday, July 15, 2025

Additional Locations:

• United Kingdom

DESCRIPTION AND REQUIREMENTS

We are seeking a motivated and detail-oriented Junior Social Intelligence Analyst to join our WW Social Media Center of Excellence. This team sits under the Lenovo Corporate Marketing Group and is responsible for all global @lenovo handles. This full-time, entry-level position is ideal for recent graduates or early talent hires with a passion for social media, trend forecasting, and AI. The Junior Analyst will support the Social Intelligence Manager in monitoring social media trends, analyzing data, and providing actionable insights to enhance our social media strategy.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in social media, trend forecasting, and AI technologies. Good analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in social media platforms and social listening tools (e.g., Sprinklr, Hootsuite, etc.).
• Strong communication and presentation skills, ability to work collaboratively in a team environment. Detail-oriented with strong organizational skills.

• Social Media Monitoring: Assist in the day-to-day social media listening efforts by monitoring brand and corporate dashboards. Report on listening insights and trends to internal stakeholders.
• Trend Forecasting: Identify and analyze emerging social media trends, including topical trends, audience buzz volume, frequency, velocity, demographics, and related dimensions.
• AI Integration: Support the integration of AI technologies into social media listening and trend forecasting processes. Assist in developing and optimizing AI-driven tools for improved social media insights.
• Data Analysis: Collect and analyze social media data to provide insights on brand performance, audience engagement, and social media trends. Prepare reports and presentations for internal and external teams, supporting global strategic events and key sponsorships and partnerships such as FIFA and F1.
• Collaboration: Work closely with the Social Intelligence Manager and other team members to ensure alignment of social media strategies across business units and countries.
• Technology Management: Assist in managing the use of social listening technology (e.g., Sprinklr) and support the development of processes for improved tool usage throughout the enterprise.
• Crisis Communications Support: Provide support for social crisis communications strategy and process, ensuring timely and effective responses to social media issues.
• Training and Best Practices: Help in training global users on social media tools and best practices. Ensure tool adoption and effective usage across the organization.
• Performance and Analytics: Focus on merging social listening data with actual reporting data and scorecards to derive actionable insights. Emphasize the application of AI to analyze results and performance, enabling smarter work processes.
• Paid Responsibilities: Utilize listening data and trends to inform content creation and boosting strategies. Leverage publishing data and AI to compile insights for content and creative development.
• GTM Prompts and Processes: Develop go-to-market prompts and processes that can be refined and shared with business units and geographies to create a self-service model for scalable reporting.Domo AI Capabilities: Collaborate with Domo AI to query listening data within the Domo SFTP availability, enhancing data-driven decision-making.