COMPANY OVERVIEW

At Hi-Wire Brewing, we believe that the things that bring us together are stronger than the things that pull us apart. Our mission is to make the things that bring us together.
Founded in Asheville, North Carolina in 2013, Hi-Wire Brewing is known for crafting approachable, balanced, and award-winning beers. The brewery offers a wide range of styles, from flagship staples to seasonal and specialty releases, crafted to suit a variety of tastes. A regional brewery, Hi-Wire distributes in eight states and has locations in North Carolina, Tennessee, and Kentucky consisting of eight taprooms, a Tiki Bar, and the Event Space. Hi-Wire welcomes all people and is an Equal Opportunity Employer.

JOB SUMMARY

Hi-Wire Brewing is looking for a multi-talented Graphic Designer & Content Specialist to join our marketing team. This creative, detail-oriented team player will design compelling visuals across print and digital platforms, manage the creation and fulfillment of branded merchandise, and write content to share via our website, newsletter, and other outlets.
Reporting to the Marketing Director, this role supports company-wide marketing, sales, and taproom initiatives. This hire is a key player in helping us to connect with our customers and fulfill the strategic marketing plan. The ideal candidate will use design best-practices and intentional storytelling to share our “why.” You’ll also play a key role in an upcoming brand refresh, working alongside a third-party design agency and internal stakeholders to evolve our visual identity.
We’re seeking a collaborative self-starter who thrives in a fast-paced environment, brings ideas to the table, and always puts the brand first.

Design & Brand Development (65%)

• Create on-brand designs across a variety of media: packaging, print/digital ads, sales materials, event collateral, social media graphics, web assets, and more
• Implement and share these designs via correct channels: add to website or share with internal customers
• Conceptualize and execute label and packaging designs in collaboration with the Marketing Director
• Design and/or prepare packaging files for print and manage TTB and state approval submissions for packaging, labels, and keg collar approvals, following tight guidelines
• Design sales support materials as requested by the Marketing Director
• Meet deadlines while managing multiple projects and maintaining a high standard of design

Writing Content (25%)

• Write engaging blog and newsletter articles aligned with the marketing strategy to connect our stakeholders to the brand
• Write beer descriptions and share with appropriate channels
• Cross-post content to maximize effort
• Utilize data and analytics to inform content strategy
• Optimize website content for SEO
• Post media hits to website and coordinate with Senior Digital Marketing and Social Media Strategist to share via our social media channels
• Write ad copy and other written content as needed

Merchandise Management (10%)

• Develop seasonal and year-round merchandise in collaboration with Marketing and Retail Sales teams
• Identify current trends, brainstorm creative merch ideas, and take products from concept to production
• Source and coordinate with vendors for samples, pricing, and product fulfillment
• Track inventory, plan future offerings, and ensure timely restocking
• Manage and fulfill online orders via Shopify or identify and manage a fulfillment partner