Key Responsibilities

1.Graphic Concept Development

• Develop innovative graphic concepts and artworks for the Smart & Iconic product lines.
• Create graphic placements, prints, typography, and embellishment concepts for apparel.
• Translate seasonal themes and trends into commercially viable graphic designs.
• Ensure graphics align with brand guidelines and target customer aesthetics.
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1. Trend Research & Inspiration

• Research global fashion and graphic design trends, color palettes, and typography.
• Analyze competitor graphics and market trends to identify new opportunities.
• Develop mood boards and concept presentations for seasonal collections.
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1. Artwork Development & Technical Execution

• Create detailed artwork files for production using design software.
• Prepare graphics for different print techniques including screen print, embroidery, and digital print.
• Ensure artwork accuracy, color consistency, and production readiness.
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• 4.Cross-Functional Collaboration
• Work closely with Designers, Buyers, and Product Development teams.
• Support design teams with graphic inputs during range development.
• Coordinate with sourcing teams and suppliers to ensure accurate graphic execution.
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• 5.Sample Review & Quality Control
• Review graphic samples and strike-offs to ensure quality and design accuracy.
• Provide feedback on print quality, color matching, and placement.
• Ensure final products meet design expectations and brand standards.
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Key Performance Indicators (KPIs)

• Creative quality and originality of graphic designs
• Commercial success of graphic-driven products
• On-time artwork delivery aligned with product development timelines
• Accuracy of artwork and production-ready files
• Collaboration effectiveness with cross-functional teams

Desired Candidate Profile

Key Skills

• Apparel graphic design and illustration
• Typography and print design
• Trend forecasting and creative concept development
• Adobe Creative Suite expertise
• Attention to detail and production accuracy
• Strong collaboration and communication skills

Qualifications & Experience

• Bachelor’s degree in Graphic Design, Fashion Design, or related field.
• 4–7 years of experience in graphic design within fashion or apparel retail.
• Experience creating apparel graphics for fast-fashion or high-volume retail brands.
• Strong knowledge of print techniques and garment graphic placements.
• Proficiency in Adobe Illustrator, Photoshop, and other design tools.
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