The Graphic Designer, plays an integral role within our in-house brand creative team, driving 360° marketing campaigns and standalone design projects that bring the brand to life. This role collaborates closely with Art Directors, Product, Retail, Ecom and Marketing teams to deliver engaging visual design content across all touchpoints including paid media, social platforms, in-store signage, packaging and print, CRM, e-commerce, and events.

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YOUR TASKS

As a guardian of the brand visual identity, the Senior Graphic Designer ensures every execution is consistent, inspiring, and aligned with the visual language. The role involves translating seasonal concepts into impactful designs, mentoring junior designers, overseeing external agencies and freelancers, and contributing to the ongoing evolution of the brand’s creative expression.

KEY RESPONSIBILITIES:

Creative:

• Hands-on role leading the design and execution of layouts and creative assets across all channels, ensuring alignment with brand guidelines and campaign concepts
• Brand: Act as brand guardian to maintain and evolve visual standards, create seasonal templates, and ensure all production files are accurate for print and digital.
• Marketing campaigns: Collaborate with Art Directors to bring 360 campaigns to life across digital, social, print, media formats, events, and experiential activations.
• Packaging: Work with sourcing and product teams to design functional, on-brand packaging and ‘unboxing’ experience. Deliver technically accurate production files.
• Ecom/CRM Create digital assets that drive engagement and conversion for eCommerce, loyalty campaigns, and email marketing, using feedback and A/B testing to improve results.
• Retail: Partner with the VM team for in-store visuals, windows, signage, packaging, POS displays, and digital screen content.
• Sustainability: Design with sustainability in mind to reduce plastics and waste, explore new materials, and elevate brand perception.

General:

• Own projects from concept to delivery, managing timelines, feedback, and approvals. Upload final files to the DAM portal.
• Guide and mentor (junior) designers and review work from external partners to ensure quality and consistency.
• Contribute to the evolution of the brand’s visual identity and keep our creative fresh and relevant.
• Stay ahead of trends in culture, creativity, and technology to help keep our work fresh, relevant, and differentiated incl training of AI tools