Talentful is inventing the future of recruitment by offering cutting-edge solutions that help high-growth technology companies hire the best talent.
Founded in 2015, our experienced talent experts act as a flexible onsite extension of in-house talent functions via a monthly subscription to ensure the best cultural matches and outstanding recruitment experiences for top talent and companies.
From hiring to process reviews, events strategy and diversity workshops – Talentful has helped many of the world’s biggest tech companies scale efficiently, including Alphabet, Microsoft, Pinterest, Atlassian, Expedia, Instacart, Miro and many more.
Talentful has built a global team across Europe and the US, all bound together by the mission of helping every company we partner with grow to its highest potential.
We have huge plans over the next few years as we continue to build the world’s best talent consultancy, and hope you’ll be inspired to join us in inventing a better future for recruitment.

THE ROLE:

We’re seeking a CRM executive who will play an integral role in the growth of Talentful brands, including HIGHER and Talentverse. You will partner with the Head of Marketing to optimise our email marketing campaigns, and as the sole CRM-focused marketing professional in the team, you will have a huge impact on the overall success of our customer retention strategy.
The ideal candidate is curious and analytical with a natural affinity for working cross-functionally, and the confidence to work autonomously.

YOU’LL BE DOING THESE THINGS:

• Own the day-to-day execution of email campaigns, lead nurture flows and social media; from planning and briefing, to building, and writing email content, deploying multi-step campaigns, and utilising workflows to automate user journeys and data cleansing.
• Analyze customer behaviour and segmentation to tailor marketing efforts and ensure targeted messaging.
• Collaborate with the sales and community teams to align CRM efforts with broader revenue goals.
• Work with the Content Manager to ensure every piece of communication across all channels is crafted to engage customers and is optimised to maximise click-through and conversion.
• Champion HubSpot platform usage and ensure clean, up-to-date, actionable data.
• Review and analyse CRM and email marketing performance metrics weekly to identify trends, opportunities, and areas for improvement. Work with the Head of Marketing to devise actionable insights to optimise performance, lead journeys, and conversions continuously.
• Conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.
• Coordinate with group marketing teams to ensure all communications support group marketing strategy, business goals, and drive sales.
• Working closely with the Head of Marketing to review performance against KPIs on a monthly and quarterly basis, tracking key segments by lifecycle stage and at a territory level.
• Use data to make informed decisions, pinpointing challenges and new opportunities to develop more personalised, dynamic and relevant communications that drive acquisition, retention and reactivation in different territories.