Role: Group Marketing Automation Manager
Contract Type: Permanent, Full time (Hybrid working 2/3 days in the office)
Location: Kings Hill, Kent.
Salary: Dependant on experience + benefits
Amtivo Group provides Certification, Inspection and Training services to national and local Government bodies, multi-nationals, enterprise clients and SMEs in over 40 countries globally. Our vision is to inspire and enable organisations globally to reach their true potential, by making governance, compliance and inspection a truly positive and valuable experience. Our purpose is to support our clients’ success by adopting a partnership approach, leveraging our sector leading expertise, and delivering an exceptional customer experience.

CONTEXT

We are looking for someone who has advanced knowledge of using Hubspot. The ideal candidate will have a deep understanding of how it works, how it can be configured to build segments and workflows, as well as how it can integrate with other systems, creating opportunities for efficiencies, data management reporting and automation across the platform.
The Group Marketing Automation Manager will be responsible for the design, implementation, and execution of automated marketing campaigns. The individual will be critical in driving campaign performance, optimising for success, and ensuring alignment with overall business goals while ensuring Hubspot is properly maintained in line with best practices. This position requires a combination of marketing experience and technical aptitude to support and elevate the capabilities of our marketing automation platform.
The Group Marketing Automation Manager will work closely with the Marketing Optimisation Manager to ensure campaigns are constantly improved through optimisation and with the Data and Insights team to learn about customer trends and segments that can be brought into automation processes.
The Group Marketing Automation Manager will seek to maintain a bridge between marketing and sales within HubSpot. Whilst it is the responsibility of the Group Marketing and Group Sales Directors to agree an overall customer acquisition and retention strategy, it will be the Marketing Automation Manager’s role to enforce the strategy and ensure both teams remain aligned in all matters relating to CRM.

REQUIRED SKILLS AND EXPERIENCE:

• A proven track record of experience of working in a CRM / Data / Automation role and experience of working in a Marketing role, with a strong focus on email marketing.
• Highly familiar with Hubspot Enterprise – how to leverage lead scoring, lead nurturing and automation tools to maximise efficiency and leverage full-funnel strategies to drive the generation of high quality opportunities.
• Ability to track and evaluate the performance of emails and other marketing campaigns.
• Knowledge of digital marketing and CRM methodologies (LTV, Retention, Loyalty, upsell & cross-sale).
• Ability to present and interpret data to the senior management team.
• Ability to troubleshoot and investigate issues based on data points.
• Understanding of data evaluation concepts such as A/B testing and statistical significance.
• Knowledge of customer journey mapping and experience in executing multi-channel campaigns.
• Experience in working with customer data, including permissions, data protection, GDPR, segmentation.
• Excellent communication skills, both oral and written.
• An ability to work well within a team.
• Excellent and meticulous attention to detail.
• Well versed in the Microsoft Office Suite.

CANDIDATES WITH ANY / ALL OF THE FOLLOWING SKILLS AND EXPERIENCE WILL HAVE AN ADVANTAGE:

• Hubspot Academy certifications.
• Proficiency in HTML.
• Knowledge of the testing, inspection and certification (TIC) market.
• Experience promoting Software-as-a-Service products.