Group Marketing Director

at  Hantverksdata

Early 2024, EQT entered a joint investment together with Adelis, further expanding the HVD Group- Family with an exciting addition of Next One Technology. HVD Group and Next provide cloud-based software to tradespeople and construction firms in the Nordics, targeting a range of professions among many, electricians, plumbers, infrastructure & construction, and contractors.
With a large customer group that is in dire need of digitalization, we are transforming the industry one customer at a time. Our mission is to empower all our customers to embark on a digitalization journey that improves both their efficiency and sustainability. The modern software solutions offered by HVD Group and Next enable us to establish an even stronger presence and offering to our customers in not only Norway, but the entire of the Nordics and Germany.

ROLE DESCRIPTION:

We are seeking a highly experienced hands-on business leader who will play an integral role in developing and executing growth strategy cross the group’s marketing functions, to achieve new business strategic objectives, identify/qualify and close generation of opportunities, establish, build & maintain a pipeline of potential new customers and deliver significant revenues. As Group Marketing Director, you will play a key role in setting up winning marketing machinery to serve the sales team qualified leads. The ideal candidate will come with extensive experience in a similar position, having worked in a SaaS company and leading an international growth team to meet new business sales targets.

RESPONSIBILITIES:

Collaborative Marketing Plan Development: Work closely with cross-functional teams across all business units within the group, including sales, product development, and customer success, to develop a comprehensive marketing plan that aligns with overall business objectives and drives commercial success across the entire organization.
Cross-Functional Customer Journey Mapping: Collaborate with teams across multiple business units to map out the end-to-end customer journey, identifying touchpoints and opportunities to enhance the customer experience across all products and services offered by the group. Ensure that all business units are aligned in delivering a seamless and consistent experience at every stage of the customer lifecycle.
Team-Based Marketing Effectiveness Reviews: Lead regular meetings with the marketing teams from different business units, as well as representatives from other departments, to evaluate and review the effectiveness of marketing activities across the group. Collaboratively identify areas for improvement and implement strategies to optimize performance and drive results across all business units.
Integrated Event Management: Work closely with relevant teams from different business units to manage industry events and trade shows effectively across the entire group. Coordinate pre-event planning, on-site logistics, and post-event follow-up to ensure maximum ROI for the group as a whole. Utilize data collected from events to inform future strategies and improve outcomes across all business units.
Agency Relationship Management: Collaborate with internal stakeholders from different business units and external agencies to maximize the value delivered by marketing partnerships across the entire group. Establish clear expectations, provide ongoing feedback, and measure agency performance against agreed-upon KPIs for the group.
Cross-Functional Brand Awareness Initiatives: Partner with sales, product, and marketing teams from different business units to develop and implement strategies to improve brand awareness in relevant sectors and geographical trading areas across the entire group.
Skills & Requirements
Strong analytical skills with the ability to analyze marketing performance metrics, derive actionable insights, and optimize campaigns for maximum ROI.
History of success in tracking various metrics and marketing KPIs throughout the whole marketing funnel and evaluating and adjusting strategies accordingly
Proficiency in data-driven decision-making and manage spend to maximize LTV/CAC ratios.
Experience developing customer personas and mapping customer journeys to inform marketing strategies.
Proven track record of insourcing SDR team
Experience in CRM strategy and tooling.
Demonstrated success in managing marketing efforts with sales, product, and customer success teams to drive customer acquisition and retention.
International experience is a strong merit.
University Degree in Marketing, Business Administration or similar
What we can offer you
Competitive salary package
Health insurance and pension
Opportunities for professional development and career growth
Dynamic and collaborative work environment
A growth journey like no other!
About the company
HVD Group is developing rapidly and is working hard to conquer the European market on software for craftsmen. We are a team of over 200 people in multiple locations working locally and globally to achieve our mission. Our teams are changing the industry and improving the everyday life of thousands of workers and businesses - from the family-owned to enterprise customers.
Through innovative technology and years of expertise in the craftmanship industry, we have successfully partner with over 10,000 customer and gained trust of 100,000 users in different segments of the industry. Our vision is to become the European leader in providing business systems for the craftsmen industry. To accomplish this ambitious goal, we need to continue building our teams with strong talent, like yourself.
Oscar Ankarcrona | Contact Perso