OVERVIEW

Group Marketing Manager, Accountant GTM Marketing will be responsible for the omni-channel awareness campaigns to drive adoption of the QuickBooks portfolio through accountants.
The U.S. Online Accountant Marketing team in Intuit’s Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share for our range of online accounting products representing > 20% of ecosystem acquisition . This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and GTM strategies while partnering with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This team is responsible for both in-year revenue and customer goals, as well as influencing strategy for our 3-year plan.

WHAT YOU’LL BRING

• 10+ years of business experience in product and/or sales marketing within SaaS/Technology companies.
• Go-to-Market Expertise: Proven experience driving activation of marketing campaigns to reach goals by building both broad and targeted tactics. Designing and executing customer content strategies as well as leading teams in tactical execution. .
• Business Ownership: Strong command of the business and identifying opportunities to pivot or accelerate to address revenue goals.
• Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
• Strategic and Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
• People manager: Experience leading and cultivating a team.
• Tech-Forward: Unabashed at seeking efficiency by testing and deploying the latest technology.
• Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.
• People manager: Experience leading and cultivating a team.
• Self Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
• Versatile Problem Solver: Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
• Collaborator & Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
• BA/BA required or equivalent work experience, MBA preferred

Please refer the Job description for details