Location: Borehamwood / Hybrid
Contract: Permanent - Full Time – 38.5 hours per week
Salary: Competitive, dependent on experience
Job Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family

ABOUT THE ROLE:

We’re looking for a Group Sales Manager to lead our team of Group Travel Consultants. You’ll play a key role in driving sales, supporting a portfolio of group accounts, and coaching your team to deliver exceptional service to our valued group organisers. This is a fantastic opportunity for a motivated leader who enjoys developing people, shaping processes, and making a real impact on customer and business success.
In this role, you’ll lead with energy and positivity, ensuring your team consistently meets targets while fostering a culture of collaboration, accountability, and continuous improvement.

THE ROLE’S RESPONSIBILITIES INCLUDE (BUT NOT LIMITED TO):

• Develop and grow our group bookings business across multiple channels.
• Manage, motivate, and develop the Group Sales team to achieve sales, conversion, and repeat business targets.
• Oversee a portfolio of key group accounts, maintaining strong relationships and ensuring customer needs are met.
• Support Group Travel Consultants with daily sales decisions, workload prioritisation, and commercial judgement.
• Work closely with the Commercial team to align bookings with HF Holidays’ schedules and commercial strategy.
• Monitor enquiry levels, conversion rates, and repeat business to identify trends and opportunities for growth as well as seek new leads to ensure growth in groups business
• Maintain and exceed agreed service standards
• Provide valuable insight to support marketing campaigns, brochure production, and sales strategies, ensuring decisions are informed by operational and account knowledge.
• Lead regular 1:1s, team meetings, and annual appraisals, offering constructive feedback and guidance to support individual development.
• Take responsibility for recruitment, onboarding, training, and probation reviews for new team members.
• Work closely with Call Centre Sale Manager to ensure relevant cover during busy periods.