ABOUT WILLIAMS MOTOR GROUP

Williams Group is proud to represent some of the world’s most prestigious automotive brands including BMW, MINI, Jaguar, Land Rover & BMW Motorrad
We take great pride in delivering excellent service to our customers at all times. With this in mind, the role of every staff member is incredibly important and we are proud to employ some of the best people in the industry. When you join the Williams family, you will receive industry leading training to help you develop skills that will stand you in good stead for a long and successful career with us.
As a family business with more than one hundred years of experience, the Williams Group is one of the leading suppliers of prestige vehicles delivering exceptional sales and aftersales services, the best in the North West. As a long-established professional business, we are continually developing to meet the changing needs of the retail landscape using industry-leading practices and the latest technologies.
Working Hours
Monday- Friday 8.30am-5.00pm

ABOUT YOU

We’re looking for someone with:

• Proven experience in a social media or PR role (agency or client-side).
• Excellent written and verbal communication skills with a strong eye for detail.
• Creative flair and the ability to adapt brand tone of voice across multiple channels.
• Strong analytical and reporting skills, with experience managing budgets and KPIs.
• A proactive, self-starting attitude and the ability to manage multiple projects in a fast-paced environment.
• Experience in automotive retail marketing (desirable but not essential).
• Proficiency in social media management tools, Microsoft Office, and Adobe Creative Suite.

QUALIFICATIONS

• Degree in Marketing, Media, English, or related discipline (or equivalent experience).
• CIM qualification (preferred but not essential).
• Full UK driving licence.
  Job Types: Full-time, Permanent
  Pay: £29,000.00 per year

Benefits:

• Company events
• Company pension
• Employee discount
• Health & wellbeing programme
• Referral programme

Work Location: In perso

As Social Media & PR Executive, you will:

• Plan & implement PR and organic/paid social media strategies aligned with Williams Group and manufacturer brand guidelines.
• Develop and manage a content calendar across platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Manage online communities, building engagement, relationships, and brand advocacy.
• Support the Group Marketing Manager with PR campaigns, press releases, and media opportunities.
• Act as the day-to-day contact for social media and PR enquiries, liaising with agencies and manufacturers.
• Monitor social media sentiment, customer feedback, and online reviews, responding appropriately.
• Produce monthly and quarterly reports with actionable insights to drive growth and retention.
• Research and trial new digital channels and technologies to enhance our marketing efforts.