At Instawork, we’re driven by our vision to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we’re looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace. Our accomplished and dedicated team is passionate about our mission and committed to crafting revolutionary products, all with the backing of our world-class investors, including Benchmark, Spark Capital, Craft Ventures, Greylock Capital, Y Combinator, and more!
At Instawork, we constantly evaluate how to build an optimal work environment for success. Currently we operate on a hybrid model, but we remain open to adapting our policies to meet the needs of our evolving business and team dynamics. As we continue to grow, we’re seeking candidates who are excited about contributing to our in-person culture and open to the idea of working in-office up to 5 days a week.

OVERVIEW

Instawork is moving one step closer to achieving our vision to create economic opportunity for local businesses and professionals by connecting them for permanent hiring needs. To support our ambitious growth goals, we are seeking a Growth Marketer. In this role you will blend growth strategy, data, automation, and AI to create an outsized impact on the GTM motion of Instawork Hiring. You will work closely with Sales and Product teams to build repeatable, scalable, and AI-driven growth systems to streamline prospecting and demand generation to power outbound sales and self-serve motions. The ideal candidate will have a strong foundation in growth marketing and the aptitude to build a next-gen GTM tech stack to support our GTM ambitions.

REQUIREMENTS

• 3+ years of experience, including work in marketing at a high-growth B2B tech company
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
• Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies.
• Partner with analytics and Ops teams to ensure that the campaigns are run with measurability in mind. Own reporting and insights across GTM performance, attribution, and ROI of campaigns.
• Systems oriented. Understand how sales, operations, product and GTM systems work together.

• Demand generation: Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth
• Pipeline Automation: Build automation using next-gen GTM tools like Clay, Apollo, Smartlead, Warmly, etc… to build, enrich and score a pipeline of our target ICPs.
• Experiment to find the best possible way to turn ICP pipeline into recurring revenue. Collaborate closely with Sales, product and design teams to ensure seamless user self-serve or sales managed experience.