GROWTH Co Area Manager ECR at The South African Breweries

Randburg, Gauteng, South Africa -

Full Time

Start Date

Immediate

Expiry Date

15 Aug, 26

Salary

0.0

Posted On

17 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Management, Stakeholder Management, Budget Management, Strategic Planning, Coaching and Mentoring, Analytical Skills, Problem Solving, Presentation Skills, Microsoft Excel, Customer Relationship Management, Trade Marketing, KPI Management, Event Planning, Market Share Growth, Cross-functional Collaboration, Performance Review

Industry

Food and Beverage Services

Description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Area Managers are the custodians of Growth Co Trade & Experiential execution in their Regions. They ensure BDM’s deliver our brand-building priorities in the top 1 000 strategic on-consumption POCs, driving volume, share, visibility, and brand love through experiences. FOP BDM POCs & Experiential Events are the main priority, but they will also be involved in everything Growth Co related in the Region and provide support & guidance in all channels. This role will be based in East Coast Region. Key Roles and Responsibilities Act as the custodian, spokesperson, and key link between Region and HQ (Growth Co, Trade Marketing, Group Accounts, and other stakeholders), ensuring strong alignment to both FOP Channel priorities and the broader Growth Co strategy Serve as the regional expert on FOP and Growth Co, ensuring compliance with all priorities, processes, and trade agreements Drive structured social systems, communication rhythms, and integration frameworks to align BDMs and the wider Region Coach, manage, and develop BDMs to deliver against targets and KPIs, maintaining a strong in-trade presence (minimum 2 days per week) Partner with Sales Managers to provide clear structure, direction, and support to BDMs to drive Growth Co and FOP priorities Build and embed effective communication and integration systems across the Region and with cross-functional teams Own and manage Growth Co budgets, including AM Funds, FOP Fire, SH OPEX, and CAPEX Develop and execute quarterly regional plans aligned to brand campaigns, leveraging the Activity Playbook and KSM Personally own the Top 15 FOP outlets, including house call planning and execution, trade agreements, monthly business reviews, quarterly performance reviews, customer engagement plans, and relationship building Map key consumer nodes and develop and execute targeted action plans to unlock growth opportunities Champion trade serving rituals and ensure consistent execution excellence across all BDM territories Provide ongoing insights to HQ and the Region on consumers, channels, performance, and growth opportunities Drive market share growth of Premium Beer and Beyond Beer within the BDM base (target: 15% sample per region) Own BDM POC eventing, including development and execution of a quarterly regional events calendar (e.g. Sunset Hours, Stella Perfect Serve experiences) Take full ownership of key Growth Co projects across the Region, driving delivery across all channels, including events Participate in all regional trade visits and conduct at least one quarterly trade visit with the Regional Director and RMM within BDM territories Co-develop and guide the regional FOP Channel and Growth Co strategy with the Regional Marketing Manager to elevate overall performance Deliver bi-annual training with the Regional Trade Brewer, focusing on BDM capability, FOP channel health, and premium brand execution standards Work closely with and support the Regional Events Manager in delivering Tier 1 Premium and Beyond Beer brand-led events Minimum Requirements 3-year post-graduate qualification Previous sales experience is essential Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner Impeccable attention to detail Very strong self-management capability, ability to work independently Ability to achieve results by working across functions and manage multiple priorities simultaneously Ability to manage multiple priorities Ability to manage multiple stakeholders An achiever with strong interpersonal skills Strong analytical skills & problem-solving skills Strong presentation skills and intermediate excel skills required Additional information What Good Looks Like ≥90% of KPI targets achieved Positive feedback on support, collaboration, problem-solving At least 2 over-and-above regional projects delivered annually Low BDM turnover (excluding performance-managed exits) Leadership Behaviours Required Own Results End-to-End – Take full accountability for regional performance, delivering against Growth Co and FOP targets; proactively identify gaps, drive solutions, and ensure measurable outcomes Lead from the Front in Trade – Maintain a strong in-trade presence, setting the standard for execution excellence through hands-on leadership, customer engagement, and visible commitment Solve Problems with Pace & Pragmatism – Apply a solution-oriented mindset, using insights and data to make quick, effective decisions while removing barriers and adapting to change Build Brand Love & Premium Mindsets – Champion premium execution and experiences, inspiring teams and customers to elevate the Growth Co portfolio and deepen brand connection Collaborate with Urgency & Integrity – Build strong, trust-based relationships across Region and HQ, working cross-functionally with transparency, speed, and shared accountability Coach, Develop & Mentor Talent – Actively grow BDM capability through consistent coaching, feedback, and in-trade development, building confident, high-performing teams Drive Structure & Discipline – Embed clear ways of working, communication rhythms, and execution discipline to ensure consistency and scalability across the Region Champion Customer-Centricity – Place the customer at the heart of decision-making, using insights to deliver meaningful, value-adding solutions Think Strategically, Execute Operationally – Translate strategy into clear, actionable plans and ensure strong, consistent execution in trade Band XI SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing. The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish

Responsibilities

The Area Manager acts as the custodian of Growth Co Trade and Experiential execution in the East Coast Region, managing BDMs to drive volume and brand visibility. They are responsible for regional planning, budget management, and maintaining high execution standards in strategic on-consumption points of sale.